Pavilion Resources, eBooks, and Reports

Bringing Revenue Operations to Life in Your Organization
Tactical RevOps: Bringing Revenue Operations to Life in Your Organization
Broadly, RevOps helps businesses to improve alignment between revenue-generating teams, enabling a seamless customer journey and top-notch experience. In practice, that means companies with a centralized RevOps function experience up to a 30% increase in ARR, 20% increase in sales productivity, and 30% reduction in go-to-market (GTM) expenses.
Resource Box Header Vendor Scorecard: Account-Based Marketing & Conversational Marketing Platforms
Vendor Scorecard: Account-Based Marketing & Conversational Marketing Platforms
We teamed up with CB Insights to speak with software buyers who recently purchased account-based marketing (ABM) and conversational marketing solutions to understand product quality, competition, and pricing. Quickly compare 6sense, Demandbase, Drift, Qualified, and more with this Vendor Scorecard.
Resource Box Header Pavilion Pulse Report: May 2023
Pavilion Pulse Report: May 2023
The ups and downs of of 2022 and Q1 2023 seem to have leveled off in April with go-to-market (GTM) leaders reporting average performance and revenue attainment. But we're not out of the woods yet.
Resource Box Header Hitting the Bullseye: Designing Demand Generation Programs to Meet Business Targets
Hitting the Bullseye: Designing Demand Generation Programs to Meet Business Targets
Between the market downturn, the proliferation of AI content, and consumers’ desire to conduct their own research for solutions, the competitive landscape is more intense than ever. Leading demand gen experts share their insights on strategy, alignment, and measuring results.
Resource Box Header Vendor Scorecard: Sales Engagement & Revenue Intelligence
Vendor Scorecard: Sales Engagement & Revenue Intelligence
We teamed up with CB Insights to interview software buyers within Pavilion on sales engagement & revenue intelligence solutions to understand product quality, competition, and pricing.
Resource Box Header Pavilion Pulse – Q1 2023
Pavilion Pulse – Q1 2023
The underlying theme for Q1 2023 was uncertainty. This feeling of unease has made go-to-market leaders wary and looking to reduce costs, diversify funding, and rethink revenue targets for the rest of the year.
Vendor-Scorecard-Data-Enrichment
Vendor Scorecard: Data Enrichment
We teamed up with CB Insights to interview software buyers within Pavilion on sales intelligence & data enrichment solutions to understand product quality, competition, and pricing.
Resource Box Header How to drive revenue growth through external education
How to drive revenue growth through external education
Being able to grow your business is critical—especially during times of economic downturn (like now). As L&D professionals, the pressure’s on to find ways to contribute to your company’s bottom line while doing more with less.
2023 Executive Compensation Report
2023 Pavilion Executive Compensation Report
Executives who conduct their due diligence and focus on delivering sustainable, profitable growth will find themselves better prepared to navigate uncertainty in 2023.
Resource Box Header How To Buy SaaS Smarter
How To Buy SaaS Smarter
With revenue attainment down and employee lay-offs skyrocketing, 2022 has been one of toughest years on record for many businesses.
Resource Box Header Pavilion Pulse  Benchmarking Survey — December 2022
Pavilion Pulse Benchmarking Survey — December 2022
2H 2022 hit our members hard with below average performance, layoffs, and adjusted goals. The past six months of Pulse data show these trends and point to potential strategies for 2023.
Resource Box Header Navigating Privacy in High Growth B2B SAAS
Navigating Privacy in High Growth B2B SAAS
How can you protect your business from risk while also generating revenue and hitting your marketing goals? We teamed up with Osano to interview key marketing leaders on the industry’s understanding of privacy laws, how to manage privacy within marketing efforts, and ways we can all keep compliant while driving growth.
Build and Optimize Territory Plan
Mapping the Market: How to Build and Optimize Your Territory Plan
How can you assess the quality of your territory plan? What are some roadblocks to creating a winning strategy? What metrics do you use to balance and align your territories?
Resource Box Header From Verbal Agreement to Signature: Getting Your Contract Over the Finish Line
From Verbal Agreement to Signature: Getting Your Contract Over the Finish Line
One of the most important aspects of closing a deal is often outside the control of the sales team — the contract. So how can you ensure that once you have the verbal yes from the buyer, the contract comes soon after?
Resource Box Header The Sales Playbook to the RFP Process
The Sales Playbook to the RFP Process
We teamed up with Loopio to ask ten sales and proposal leaders for their secret plays on how to win more RFPs in a competitive bidding environment.