Executive + Associate Members

AI for Modern Marketers

Build smarter GTM workflows with real AI tools in this 4-week tactical course.

Next cohort starts August 7

Join 1,800+ GTM operators who've elevated their AI fluency through Pavilion.

94%

of Pavilion AI alumni walk away with GTM workflows they can launch immediately.

79%

say Pavilion AI courses helped them align automation across Marketing and Sales.

Marketers are moving fast, but systems aren’t keeping up.

Segmentation still starts in spreadsheets.

You’re manually building lead lists, chasing data across platforms, and struggling to target with precision.

Campaigns don’t trigger themselves.

Signals exist—job changes, site visits, intent surges—but workflows aren’t wired to act on them in real time.

Content velocity is blocked by bandwidth.

You’ve got webinars, interviews, and thought leadership—but no scalable way to repurpose them across channels.

Join Pavilion and unlock AI workflows

Sam Jacobs clapping in front of a room of people

Turning AI into real outcomes.

See what AI-forward operators say after leaning into Pavilion.

Best deep dive I've ever had on marketing automation and the practical use of AI in marketing motions. Stellar stuff.”

Peter Mullen

Marketing Executive & Growth Strategist

The class was great. Pavilion brought in a ton of hands-on walkthroughs, resources, and best practices. I went from 101 to 102 and finally feel ready to bring AI into my GTM role.”

Hope Ruiz

Director of Growth Marketing at VulnCheck

Pavilion’s AI courses gave me a strong understanding of automation and AI even though I’m not building things myself. I now know what’s possible—and how to guide my team toward it.”

Alexandre Martin

Regional Director at Hudl

Live demos, walkthroughs, and energy—Pavilion makes automation sound easy. It was fantastic to learn from them.”

Vinícius Targher

Co-Founder at Jaumatic

The content, use cases, and practical examples felt like if TED Talks and HBR courses had a baby. High engagement. Every minute was valuable."

Julius Soria

Chief Growth Officer at Eligeo

Enrich and segment faster

Use tools like Clay to turn job changes, intent signals, and firmographics into segmented GTM lists your team can act on immediately.

Orchestrate campaigns tied to real triggers

Build campaign workflows triggered by real signals—and tie your marketing automation tools, sales engagement platforms, and rep alerts together in one system.

Automate content without losing quality

Use Copy AI to transform existing content into full-funnel assets and scale execution across social, email, and more.

AI for Modern Marketers curriculum

All sessions are live, 90 minutes, and fully hands-on. You’ll build alongside your instructor. Please note; sessions are subject to change.

Account Planning, Research & Enrichment

August 7 @ 3PM ET

Use Clay to build segmented, enriched lead and account lists based on GTM triggers. Identify “green shoot” opportunities and align campaigns to signals across your funnel.

Josh Carter
Director of Demand Generation at Pavilion

GTM Orchestration — Mapping the Motion

August 14 @ 3PM ET

Define and diagram your orchestration strategy. Map behavioral triggers to campaigns, and structure enablement flows that align Sales and Marketing.

Josh Carter
Director of Demand Generation at Pavilion

Execution — Deploying Real Campaign Workflows

August 21 @ 3PM ET

Launch AI-driven campaigns that get responses. Trigger campaigns from enriched data and automate outreach.

Josh Carter
Director of Demand Generation at Pavilion

Yash Tekriwal
Founding Education at Clay

Content Automation Use Cases

August 28 @ 3PM ET

Repurpose podcasts, webinars, and more with step-by-step "prompt chaining". Build scaled content workflows for newsletters, social, and GTM enablement.

Josh Carter
Director of Demand Generation at Pavilion

Nathan Thompson
Head of Content Strategy at Copy.ai

FAQs

Have questions about AI for Modern Marketers and Pavilion? We have answers.

: Both. You’ll learn how to think about AI-enabled orchestration and how to build it. Expect working sessions with real tools—Clay, Copy AI, HubSpot, Salesloft—not just frameworks.
: No engineering background required. You’ll get hands-on exposure, but many of our members take the course to guide their teams more effectively—even if they don’t build themselves.
: Each session is 90 minutes, once a week for four weeks. Recordings and build guides are available afterward, so you can catch up or revisit as needed.
: Clay (free plan is fine) and a marketing automation platform (HubSpot, Marketo, etc.) are required. Access to a sales engagement tool (like Salesloft, Outreach, Apollo) is strongly recommended.
: Yes. This course helps you connect tools across your GTM system. Most marketers know how to use AI—but not how to orchestrate it into workflows that scale.
: You’ll receive a Pavilion course completion badge to showcase on LinkedIn and validate your skill development.
: It’s included in your Pavilion membership.

Ready to stop experimenting and start executing?

Join GTM marketers building AI-powered workflows, orchestrating smarter campaigns, and scaling output—without burning out.