Presented by Pavilion & Crossbeam

Driving revenue growth in today’s market isn’t easy. Misaligned teams, outdated tactics, and siloed operations prevent companies from reaching their full potential.

Pavilion and Crossbeam teamed up to survey 400+ GTM leaders to uncover what’s working in 2025. The result? A comprehensive guide to strategies driving real results for high-growth companies.

This report reveals how top teams:

• Align sales, marketing, and partnerships to increase revenue success by 67%.
• Adopt Ecosystem-Led Growth to boost close rates by 24% and accelerate deal velocity by 38%.
• Combine account-based selling, co-selling, and customer-driven growth to fuel sustainable success.

If hitting your revenue targets in 2025 is a priority, this report offers the actionable insights you need to thrive.