The State of Sales Tech Buying

Tech stacks have become an indispensable part of a sales team’s day-to-day, whether you’re an Account Executive working a deal or a VP of Sales managing a team and a quota. This ebook breaks down how sales teams use digital selling tools, and why sales engagement will remain a critical part of sales as teams adapt to a changing business landscape.

 

Tech stacks seem to have taken on a life of their own, with individual tools for each specific responsibility in a sales rep’s role. Sales tech tools meant to help sales teams cut down on administrative time and tasks end up being more work to manage. The abrupt transition from in-person sales to remote work meant many sales teams took on new tools out of necessity. How do all of these factors impact ROI?

That’s exactly what GetAccept and Pavilion wanted to find out when we surveyed sales and marketing professionals in 2021. Download the ebook to see what we found.