The State of Personalization: A New World of Scalability

Personalized messaging is the most effective way to engage and close deals with your most coveted target accounts. But marketing and sales teams are running into a key challenge — personalized content is not easy to scale.

 

Cookie-cutter templates that only swap out a name to make it “personal” are not engaging enough. Potential buyers are looking for a unique experience, but true personalization takes time and effort that many teams just don’t have. So what do you choose? An investment in personalization or the ability to scale your messaging?

Spoiler: With the right tech, you might not have to choose.

Download our ebook with Drift to see how top marketing and sales leaders are addressing personalization at scale, and watch our webinar on the State of Personalization for even more insights.