You answer to the board for growth you don't fully control.
Eight weeks to sharpen the board narrative, GTM alignment, and operating judgment the seat demands.
Raise your hand
We'll follow up with more on the program and each session, and set up time to talk through your goals and how CMO School maps to them.
Open to Pavilion Executive Members.
What you walk out with.
Frameworks and judgment you can use the next time you're in front of the CEO and board.
A point of view you can defend
A clear narrative for the CEO and board, not reactive answers.
A board-meeting playbook
Walk in prepared for the questions that always come.
One GTM story
Messaging and positioning your teams and launches reinforce.
A GTM operating cadence
Clear ownership across the funnel and a rhythm that holds.
A marketing org design
Structure that fits your stage and the roles that matter most.
A credible plan and budget
Planning and budgeting that earns CFO confidence.
The reality of the CMO role.
You're accountable to the board for outcomes that depend on teams, systems, and signals you don't fully own.
You're carrying all of it. You don't have to carry it alone.
What members say.
From the marketing leaders who've been through the room.
The full curriculum.
Eight working sessions led by current and former CMOs. Each one delivers strategies and takeaways you can use right away.
Thursdays · 3:00–4:30 PM ET · August 13 – October 8 · No session the week of Pavilion GTM (Sep 28–Oct 1). Sessions are subject to change.
| Session | Date | Topic | Instructor |
|---|---|---|---|
| S1 | Thu Aug 13 | Don't get fired: 15 years of lessons as a marketing leader | Kyle Lacy, CMO, Docebo |
| S2 | Thu Aug 20 | The CMO career: longevity, impact, and personal strategy | Joe Staples, GTM Advisor & Board Member |
| S3 | Thu Aug 27 | Own the board meeting: the CMO, the CEO, and the board | Instructor TBA |
| S4 | Thu Sep 3 | Stories matter: messaging, positioning & product marketing | Dan Levy, Founder, Storyline |
| S5 | Thu Sep 10 | AI CMO: what to use and how to use it | Justin Parnell, 3x VP of Marketing |
| S6 | Thu Sep 17 | We are better together: GTM alignment and operating cadence | Jeff Ignacio, Founder, RevOps Impact |
| S7 | Thu Sep 24 | Org design: building a marketing team that actually works | Ruth Zive, CMO, Voices |
| S8 | Thu Oct 8 | Tip of the spear: planning, budgeting, and accountability | Allison Munro, Chief Marketing & Ecosystem Officer, Vena |
Taught by CMOs doing the job now.
Current and former CMOs who've carried the role through growth, resets, and board pressure.
Kyle Lacy
Dean
CMO at Docebo, leading global brand, demand, and go-to-market. Nearly two decades scaling marketing teams, with prior CMO and SVP roles at Jellyfish, Seismic, Lessonly, Salesforce, ExactTarget, and OpenView. He writes the Revenue Diaries newsletter.
The guest faculty
Current and former CMOs
Joe Staples (22 yrs CMO/SVP), Dan Levy (Storyline), Justin Parnell (3x VP Marketing), Jeff Ignacio (RevOps Impact), Ruth Zive (Voices), and Allison Munro (Vena).
Before you raise your hand.
Who's in the room?
Who teaches this, and do they get what I'm dealing with?
How much time does it take?
Is this just another community of marketers swapping ideas?
Built for CMOs doing the job in real time.
If you're carrying the responsibility and learning the role as you go, raise your hand. We'll follow up with more on the program and each session, then find time to talk through your goals.
Raise your hand →