Case Study

How Mperativ leverages Pavilion to grow brand presence

Jim McHugh, Co-Founder and CEO of Mperativ, has held leadership roles at iconic companies like NVIDIA, Cisco, and Apple. At Mperativ, a revenue marketing and attribution platform, Jim is focused on helping marketing leaders prove business impact through data, insights, and full-funnel visibility.

The challenge:

Breaking through the noise with the right audience

When Jim first started exploring community partnerships, he was searching for more than surface-level brand awareness.

“We were in heavy product development mode,” Jim shared. “But we also needed to be part of the conversations modern GTM leaders were having around full-funnel strategy, measurement, and the evolving role of marketing.”

Like many emerging brands, Mperativ faced the dual challenge of building market credibility and finding a peer network that shared its forward-thinking philosophy.

"We view sponsorship as more than just getting our name out there. It’s about being part of the conversation; listening, sharing, and showing up with value."

- Jim McHugh | CEO of Mperativ

The solution:

Strategic sponsorships inside the right GTM community

Jim joined Pavilion nearly three years ago and quickly realized it was the kind of modern GTM community Mperativ needed to grow.

By sponsoring Pavilion’s high-impact events—like GTM2024 and Pavilion's annual CMO Summit—Jim was able to connect directly with sales, marketing, and RevOps leaders shaping today’s buyer journeys.

“Pavilion gets what modern GTM looks like,” Jim said. “Their positioning for the CMO Summit? Spot on. It felt like they were speaking our language.”

Beyond sponsorships, Pavilion also gave Jim the chance to give back. He’s served as an instructor in CMO School, mentored members, and stayed close to the pulse of what GTM leaders are actually prioritizing.

Real results:

Brand trust, better conversations, and strategic relationships

Through Pavilion, Jim expanded Mperativ’s reach in two key ways:

First, he built authentic relationships with GTM leaders. “The conversations we have at Pavilion events are with the exact people we want to be talking to,” he said.

Second, he connected with fellow sponsors and partners who shared Mperativ’s ethos. “Some of the best relationships we’ve built came from chatting with the people in the booths next to us,” Jim explained. “There’s a shared mindset that makes Pavilion feel different.”

"We’re not there to sell. We’re there to listen, learn, and contribute. Over time, that mindset leads to real trust and brand affinity."

- Jim McHugh | CEO of Mperativ

A community that supports long-term growth

For Jim, Pavilion has become more than a sponsorship opportunity. It’s a growth partner.

Through event visibility, content collaboration, and one-on-one connections, Mperativ has grown its credibility in the GTM space without relying on traditional outbound tactics.

And as a CEO building his go-to-market function from the ground up, Jim also found immense value in being a Pavilion member himself. “Hiring our first VP of Sales, structuring the team—I got great feedback from the community. That alone made it worthwhile.”

From strategic sponsorships to executive peer groups, Pavilion has helped Jim and Mperativ scale with clarity and connection.

If you’re looking to build lasting visibility in the GTM space, not just impressions, Pavilion’s sponsorships offer direct access to the conversations and community that matter.

Experience the same impact as Jim and Mperativ.

Explore Pavilion sponsorships and connect your brand with a GTM community that values relationships, insights, and real results.