Compare your CAC, NRR, growth rates, and more against industry peers to identify opportunities and gaps
The focus now is sustainable growth in a market defined by cautious customers and extended sales processes.
The 2025 B2B SaaS Benchmarks report gives you hard numbers on the metrics that matter: CAC ratios, revenue retention, expansion ARR contribution, burn multiples, and ARR per employee—everything you need to measure your company against the market.
Use these benchmarks to validate your SaaS strategy, set realistic performance targets, and make data-driven decisions that position your business for success in today's competitive market.
Median growth rates have settled at 26%, with top performers slowing from 60% to 50%.
Net Revenue Retention compressed to 101%, while new customer acquisition costs rose 14%
Existing customers now generate 40% of new ARR (over 50% for companies above $50M)
VC-funded companies invest 47% of revenue in sales and marketing versus 33% for PE-backed firms
ARR per employee reached $200,000 in the $50M-$100M segment
Knowing where you stack up is just the beginning. Pavilion provides you with the skills, tools, and resources needed to not just earn more, but become a transformative leader in your organization. Join our global community of 10,000+ Sales, Marketing, CS, and RevOps leaders built on the values of kindness and reciprocity.
