Nearly 66% of executives surveyed hit or exceeded their revenue targets in January, compared to just 39% in 2023.

The sentiment among executives is that there is a radical focus on Profitable Efficient Growth (PEG), setting more realistic targets, and executing on a go-to-market strategy that revolves around partnerships, revenue diversification, and new market expansion.

Over 70% of executives are hiring right now, but layoffs are still happening at higher rates than this time last year. In January, 18% of executives reported layoffs, a slight improvement from December (22%) and November (20%). Nearly 1 in 4 executives expect to go through a layoff this year. Be sure to check out pages 18 and 19 for Cloud Rating’s inside look at employment trends.

This month’s report also explores sales cycle lengths and quota attainment data from RepVue to help executives benchmark their team’s performance.