AI Empowerment: Transforming GTM through Innovation


This three-week course is designed for GTM executives to help them engage and understand Generative AI’s capabilities, as well as how it can help organizations refine key processes. Students will also learn about AI's applicability in GTM through identifying use cases in sales, marketing, customer success, and revenue operations. Walk away from this course with practical approaches to implement AI for business and equip GTM leaders for AI success.

Designer Bio

Elizabeth McCalley is a versatile, results-driven executive who drives growth for technology companies. She is the Founder and Principal Partner of Market Edge Partners, an AI-first GTM accelerator.

She is passionate about developing revenue strategies aligned with growth by expanding capabilities into new markets, finding new buyers, or repositioning portfolios for new industries through direct and indirect channels. Emerging technology has been a theme of her career.


Who Should Take

This course is designed for executive leaders focused on revenue growth, innovation, and customer success.

Results to Expect

By the end of this course, you will have the knowledge and skills to be able to:

  • Use GenAI to develop and improve your GTM processes 

  • Empower your team(s) to leverage AI, driving value for key initiatives

Homework, Assignments, or Expectations


Attendance Requirements

100% attendance is required.


Session 1: Introduction to Generative AI

By the end of this class, you will be able to:

  • Define Generative AI

  • Understand Generative AI market dynamics

  • Understand human and AI-enabled work

  • Take advantage of AI to do more with less

Sessoin 2: AI for Business

By the end of this class, you will be able to:

  • Understand where to best leverage AI in business

  • Recognize different AI tools, systems, processes, and outputs

Session 3: Using AI in GTM Processes & Case Studies

By the end of this class, you will be able to:

  • Use AI to develop and refine GTM functions and key processes

  • Apply learnings from real-life use cases to your business

Become the leader we know you can be

Develop your career alongside a powerful network of peers and enable your team to reach new heights