Enterprise GTM School

June 4 - August 6 | Virtual | Enroll by June 3
Tuesdays from 3 PM - 4:30 PM ET
Open to Executive Members
 
 

Overview

Enterprise selling is about selling an outcome. It means your customer transform their business’s future for the better and sell them a tool that makes their job easier. 

This 8-week school is designed to offer strategic perspectives for those looking to strategize, build, and execute effective Enterprise GTM strategies. Students will learn the core elements of a successful Enterprise GTM plan to lead their teams to success. We’ll dive deep into pricing, forecasting, building your team, contracts, and more.

2023 Deans

John Grispon, Lead Revenue Architect, Winning By Design

John Grispon

Lead Revenue Architect, Winning By Design

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Alex Katzman, SVP Business Development, Enervee

Alex Katzman

SVP Business Development, Enervee

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Information

About

This 8-week school will provide students with perspectives and actionable insights on topics like territory and comp planning, forecasting, pricing for growth, scaling the GTM team, and more to structure an Enterprise GTM team for success. 

Who Should Enroll?

This school is designed for Pavilion Executive members in sales, business development, revenue operations, customer success, and marketing who want to uplevel their go-to-market strategy and approach for the enterprise sector.


Impact

By the end of this course, you will be equipped with the knowledge and skills to:
  • Build an effective enterprise pricing strategy, removing the guesswork
  • Use forecasting to create predictability and accuracy as well as to plan, invest, and grow
  • Build and leverage other areas of your business (Customer Success, Partners, and Marketing) as growth engines
  • Understand the key levers of your business and how to leverage them best

Why Enroll

Selling to enterprise accounts is more complex. Building and structuring an Enterprise GTM team is no different. This school will teach you the core elements of a successful Enterprise GTM plan so that you can lead your teams to success.

Curriculum

Prior to Session #1 (On Demand)
Enterprise GTM Fundamentals

By the end of this class, you will be able to:

  • Identify the major differences between enterprise selling and transactional selling

Session #1
Pricing for Growth

By the end of this class, you will be able to:

  • Remove the guesswork when building your pricing strategy
  • Experiment with different pricing strategies

Session #2
Sales Strategy and Process

By the end of this class, you will be able to:

  • Use the bowtie model for scientific growth
  • Apply the 5 steps to improve sales results
  • Create a sales playbook with the fundamental elements

Session #3
Pipeline and Forecasting

By the end of this class, you will be able to:

  • Coordinate forecasting efforts and goals across teams
  • Use forecasting to create predictability and accuracy as well as to plan, invest, and grow

Session #4
Marketing and Demand Generation

By the end of this class, you will be able to:

  • Build your marketing foundation by identifying what you offer, who you are offering it to, and why they should choose you
  • Identify the different channels to reach your audience
  • Identify different digital strategies to convert leads

Session #5
Territories and Comp Plans

By the end of this class, you will be able to:

  • Avoid the top challenges when building a comp plan
  • Use compensation as a way to win and retain top talent
  • Ask yourself the important questions before territory planning and use guidelines for territory management

Session #6
Building and Scaling the GTM Team

By the end of this class, you will be able to:

  • Effectively plan your sale cycle
  • Hire for different growth stages
  • Manage team dynamics

Session #7
Managing CEO and Board Expectations

By the end of this class, you will be able to:

  • Ask your CEO and your Board for feedback
  • Own more than just your functional swim lane(s) and embrace the “First Team” mentality
  • Have a strong command for P&L and the broader business, including SaaS metrics
  • Understand the key levers of your business and how to leverage them best 

Session #8
Onboarding, Renewals, and Expansion

By the end of this class, you will be able to:

  • Use NRR as the north star metric for your organization
  • Use CS as a growth engine
  • Drive alignment between sales, marketing, and customer success as Net retention is a company-wide goal
  • Organize & segment for growth and retention across teams
     

Frequently Asked Questions

This school is included in the cost of Pavilion Membership.

This school starts on June 5, 2024, and runs through August 6, 2024.

Live, virtual sessions occur weekly on Tuesdays from 3:00 PM – 4:30 PM ET.

Yes, there will be cohorts for this school. Cohorts meet once per week at a selected day/time during the duration of the program.

Due to the peer element of Pavilion University, we see increased engagement from students which strengthens your ability to recall and apply learnings.

Yes, there is a final exam at the end of this school. A passing score of 80% must be attained in order to receive your certificate.

Yes, 80% attendance is required. We recommend that participants attend the live sessions for the optimal learning experience, but watching session recordings count toward attendance for those who have scheduling conflicts or are in time zones where live attendance is a challenge.

After successfully meeting attendance requirements and passing the final exam, you will receive a certificate that you can add to your Licenses and Certification Section on LinkedIn.

At this time, this school is open to Pavilion Members only. Apply to join Pavilion to enroll.

Enrollment closes June 3rd.

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