AI & Automation Strategies for GTM Leaders

Function: RevOps


This course equips GTM leaders with actionable strategies and cutting-edge insights to harness AI & automation for enhanced efficiency, personalized experiences, and accelerated revenue growth. 

By bridging the GTM Efficiency Gap, you'll gain the knowledge and skills to streamline operations, customize interactions, and drive data-informed decisions for unprecedented growth. 

Enroll in AI & Automation for GTM Leaders to revolutionize your go-to-market strategy, achieving lasting success in an AI-driven future.

Designer Bio

Tom Andrews is Pavilion HQ’s in-house revenue technology guru, leading our technology & insights initiatives. Before joining Pavilion, Tom built RevOps functions and led systems migrations across multiple start-ups and scale-ups. When he's not at work, he's probably learning about new tech, writing about RevOps, or eating somewhere new in London.


Who Should Take

This course is designed for current or aspiring GTM Leaders across all revenue functions.

Results to Expect

By the end of this course, you'll have the skills and knowledge to:

  • Diagnose inefficiencies: Identify bottlenecks across sales, marketing, and RevOps, quantifying their impact.

  • Automate strategically: Choose the right tools, develop implementation plans, and manage change effectively.

  • Leverage AI: Understand the potential of AI to remedy the GTM Efficiency Gap and unlock sustainable revenue growth

  • Future-proof your strategy: Stay ahead of the curve by embracing continuous learning and fostering innovation within your team.

Homework, Assignments, or Expectations

You will receive an email with a brief assignment before session 1. Please complete this task beforehand as it will be referred to during interactive exercises over the 4-week period.

Attendance Requirements

100% attendance is required to receive your certificate of completion.


Class meets every Thursday from 1:00 PM - 2:30 PM ET, starting on April 4th. Enroll by April 3rd.

Session 1: Unlocking GTM Efficiency: Understanding the Power of AI & Automation in Action
By the end of this class, you will be able to:

  • Understand the GTM Efficiency Gap and how to identify and quantify key inefficiencies in your organization

  • Critically compare the advantages of AI & Automation

  • Develop a framework for evaluating the impact of automation

Session 2: Automating Your GTM Engine: Practical Tools and Strategies for Success

By the end of this class, you will be able to:

  • Evaluate and compare different automation tools for specific GTM tasks

  • Select the right automation tools based on budget, needs, and technical capabilities

  • Develop a step-by-step plan for automating a specific GTM process, considering change management

Session 3: AI-Powered GTM: Supercharging Personalization, Prediction, and Decision-Making

By the end of this class, you will be able to:

  • Explain the strategic value of AI beyond automation in personalizing customer experiences

  • Describe how AI can be used to deliver hyper-personalized content and offers

  • Utilize AI-powered tools for predictive analytics to anticipate future outcomes and optimize decisions

Session 4: Building a Future-Proof GTM Strategy: Adapting to the Age of AI & Automation

By the end of this class, you will be able to:

  • Identify and interpret emerging trends in AI and automation shaping the future of GTM

  • Develop a flexible and adaptable GTM strategy that embraces continuous learning and adaptation

  • Foster a culture of innovation and continuous improvement within the GTM team

Become the leader we know you can be

Develop your career alongside a powerful network of peers and enable your team to reach new heights