Marketing School

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Overview

In this 10-week comprehensive program, you will learn from industry leaders across disciplines how to improve your skills as a marketer, a manager, and an ethical leader. You’ll examine the “pillar” disciplines of marketing and the core tenets of sales. Then you’ll learn how to use those fundamentals to become a better marketer, and a better leader while determining whether being an executive is your ultimate path.

Kathleen Booth

2023 Dean

Kathleen Booth joined Pavilion as a member in 2019, and later went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, SVP of Marketing.

Prior to joining Pavilion, Kathleen was founder and CEO of Quintain Marketing, a digital marketing agency. After selling her company and before joining Pavilion, she held marketing leadership roles at VC-backed B2B technology companies including Attila Security, clean.io, and Tradeswell and continues to serve as an advisor and fractional CMO to early stage B2B SaaS and Web3 startups.

Information

About

In this 10-week comprehensive program, you will learn from industry leaders across disciplines how to improve your skills as a marketer, a manager, and an ethical leader. You’ll examine the “pillar” disciplines of marketing and the core tenets of sales. Then you’ll learn how to use those fundamentals to become a better marketer, and a better leader while determining whether being an executive is your ultimate path.

Who Should Enroll

This school is designed for marketing professionals with a few years of experience who want a comprehensive overview of the marketing function as they look to grow into a leadership position.

Impact

By the end of this course you will have the knowledge and skills to be able to:

Increase pipeline through improved demand gen strategies
Drive revenue through stronger alignment with your sales team
Create a community of your successful customers
Leverage brand to improve your bottom line

Why Enroll

You will learn from industry leaders across disciplines how to improve your skills as a marketer, a manager, and an ethical leader.

Curriculum

Session #1
Setting Marketing Goals

By the end of this class, you will be able to:

Clearly name the problem you’re solving and leave room for iteration
Better align with outside teams to meet common goals
Choose the top KPIs to track success and which of those you’ll share outside your team

Session #2
Building a Successful Event Strategy

Stay tuned for session details.

Session #3
Customer Marketing

By the end of this class, you will be able to:

Implement a customer marketing strategy within your organization
Create a community of your successful customers

Session #4
Content Marketing

By the end of this class, you will be able to:

Understand how content marketing combines the powerful art of storytelling with the science of marketing
Measure your content marketing efforts

Session #5
Understanding Marketing Means Understanding Sales

By the end of this class, you will be able to:

Build a stronger relationship with your sales team
Understand the motivations of sales teams and how to effectively work with them

Session #6
Product Marketing

By the end of this class, you will be able to:

Understand the benefits of effective product marketing
Integrate product marketing into your marketing mix
Measure the impact of product marketing

Session #7
Brand 101

By the end of this class, you will be able to:

Leverage the power of branding to elevate your company’s performance
Measure the impact of brand on your bottom line

Session #8
Landing the Job: What to Look for

By the end of this class, you will be able to:

Perform due diligence when considering new opportunities
Understand when a new opportunity is a good opportunity

Session #9
Managing a Marketing Budget

By the end of this class, you will be able to:

Build a strong marketing budget from scratch
Inherit a budget and make improvements
Make optimizations based on deeper truths that numbers tell us

Session #10
Demand Generation

By the end of this class, you will be able to:

Build a demand gen program that supports overall marketing efforts
Develop a budget that delivers impactful ROI on your demand gen strategy

What Our Students
Have To Say

“Pavilion University’s Marketing School not only has an extremely well thought out curriculum, but they also bring in expert speakers currently working in the industry with valuable and actionable insights, frameworks and methodologies. I’d highly recommend the PavU Marketing School to any level of marketer!”

Ryan MacDougall

Ryan MacDougall Product Marketing Manager, Wagepoint

Frequently Asked Questions

: This school is included in the cost of Pavilion Membership.
: Yes, there is a final exam at the end of this school. A passing score of 80% must be attained in order to receive your certificate.
: Yes, 80% attendance is required. We recommend that participants attend the live sessions for the optimal learning experience, but watching session recordings count toward attendance for those who have scheduling conflicts or are in time zones where live attendance is a challenge.
: After successfully meeting attendance requirements and passing the final exam, you will receive a certificate that you can add to your Licenses and Certification Section on LinkedIn.
: At this time, this school is open to Pavilion Members only. Apply to join Pavilion to enroll.
: Applications are currently closed.
: Yes, there will be cohorts for this school. Cohorts meet once per week at a selected day/time during the duration of the program.

Due to the peer element of Pavilion University, we see increased engagement from students which strengthens your ability to recall and apply learnings.
: The summer session for this school starts on June 21, 2023, and runs through August 23, 2023.
: Live, virtual sessions occur weekly on Wednesdays from 11:00 AM – 12:30 PM ET.

Become the leader we know you can be

Develop your career alongside a powerful network of peers and enable your team to reach new heights