Premium course

Strategic Brand Building on LinkedIn

This three-week course will teach you the exact LinkedIn playbook Sam Jacobs (CEO, Pavilion) used to build an audience of over 80,000 followers to become one of the top executive voices in the B2B tech and GTM space, and drive over $3M in ARR. Using Sam’s account as a case study, we will guide you through a step-by-step process for building a powerful personal brand on LinkedIn as a modern executive.

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Course details

Virtual classes: April 17, April 24, May 1 
Class time: 11:00 am ET - 12:30 pm ET
Pavilion or GLG Member price: $995
Non-member price: $1,995

Enrollment Closed. View Course Catalog >>

What you'll get

  • 3 live class sessions
  • 3 bonus deep dive sessions
  • LinkedIn profile review (first 50 enrollments only)
  • LinkedIn post review (first 50 enrollments only)
  • Exclusive playbook with templates
  • Private group chat with Alec and Sam

Alec Paul

Alec Paul is the founder of SalesBrand, a LinkedIn B2B brand and content advisory, and co-founder of Teller, a full-stack Executive LinkedIn GTM software and services company.

In addition to his work supporting creators on LinkedIn, Alec produces the Sales Enablement Podcast, the #1 podcast for B2B sales and revenue leaders, and the the RevOps Podcast, where he is also co-creator. Together, these podcasts have hundred of episodes and millions of downloads. 

Connect with Alec


Sam Jacobs

Sam Jacobs is the Founder & CEO of Pavilion, the Wall Street Journal bestselling author of Kind Folks Finish First, and co-host of the Topline Podcast. Founded in 2016 as Revenue Collective, Pavilion helps its 10,000+ member global community of go-to-market executives to unlock their full professional potential through private peer groups, education, events and research.

Prior to Pavilion, Sam spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox.

Connect with Sam

Pavilion  (3)

Anna Mahoney

Anna Mahoney currently serves as General Manager of GLG Institute, a special GLG offering that provides personalized leadership development and operational guidance to VP- through C-level executives. Previously, Anna served as GLG Institute’s Head of Relationship Management. Anna joined GLG from MassBio, where she oversaw Innovation Services. Earlier in her career, Anna founded and led the primary research function at ClearView Healthcare Partners, a life sciences strategy consulting firm.  Anna holds a B.A. in Biology from Lafayette College. 

Connect with Anna


"Working with Alec on my Linkedin personal brand has transformed my business. This year alone we will drive $2M from Organic Linkedin alone. He’s helped me grow my audience from 10k to 63k followers, get 30M views, and become a Top Voice on Linkedin"

Ian Koniak
CEO & Sales Coach

Course curriculum

This course is designed for executives across the GTM motion - from VPs to C Suite leaders in Sales, Marketing, Customer Success, and RevOps -  but is relevant to any modern executive looking to build or amplify their personal brands on LinkedIn and drive profitable, efficient growth for their organization. Here's what you'll cover.

Session 1:

Wednesday, April 17

Getting Started on LinkedIn, Defining Your Target Audience and Optimizing Your Profile.

By the end of this class, you will be able to:

  • Understand LinkedIn 101
  • Build your foundation
  • Audit your LinkedIn Profile
  • Define your core metrics

Session 2:

Wednesday, April 24

Building Your Network, Identifying Key Industry Influencers, and Creating Your Commenting Strategy.

By the end of this class, you will be able to:

  • Distinguish Followers vs Connections
  • Grow Your Network
  • Build a LinkedIn Engagement Strategy
  • Learn the Art of Commenting
  • Manage your Profile

Session 3:

Wednesday, May 1

Developing Your Personal Content Strategy, Finding Your Voice and Building An Audience.

By the end of this class, you will be able to:

  • Perfect Executive Messaging
  • Battle the Blank Page
  • Grasp LinkedIn Content Creation 101
  • Build Your Content Calendar
  • Engage With Your Audience
  • Measure Metrics that Matter

Who should take this course?

This course is designed for executives who are just getting started on LinkedIn and those who are looking to strategically build their presence on LinkedIn. This course will cover the basics of LinkedIn in addition to strategies for beginning to amplify your personal brand to drive profitable, efficient growth for your business.


Pavilion and GLG have partnered up to bring you this premium course. Members of either organization receive a significant discount on the course fee.

Member price



  • Live classes with Q&A
  • Downloadable templates
  • Bonus Deep Dive sessions
  • Personalized post review
  • All class recordings
  • Comprehensive playbook
  • Access to course content for 12 months
  • Certificate upon completion

Register for this course

Course FAQ

Members of Pavilion and GLG can enroll in this course at a discounted rate of $995. Non-members can enroll for $1,995.

Strategic Brand Building on LinkedIn is a Premium Pavilion University offering, delivering an unparalleled learning experience. The cost of this course unlocks exclusive benefits like personalized 1-on-1 reviews with instructors, hands-on feedback, and exclusive templates used by some of the biggest voices on LinkedIn. Plus, you'll gain direct access to Sam and Alec, ensuring your questions are answered and your progress maximized. Class sizes are limited, fostering deeper engagement and maximizing the impact of your investment. This course is valued at $1,995 and offered to Pavilion and GLG members at a significant discount ($995). 

This course is open to non-members for $1,995. However, Pavilion and GLG members can access this course for a discounted rate of $995.

This course starts on April 17, 2024, and lasts 3 weeks.

Join our live virtual sessions every Wednesday from 11:00 am to 12:30 pm ET throughout the course duration.

Enroll by April 16th to secure your spot.

Yes, due to the brevity of this course, 100% attendance is required. We recommend that participants attend the live sessions for the optimal learning experience. However, watching session recordings counts towards attendance for those with scheduling conflicts or who are in time zones where live attendance is a challenge.

For those who are unable to attend live sessions, session recordings are made available within 24 hours of class. Watching session recordings counts towards attendance.

No, there is not a final exam at the end of this course. 

After successfully meeting attendance requirements, you will receive a certificate of completion for this course.

Enrolling in this course as a Non-Member does not automatically register you as a GLG Network Member or Pavilion Member. If you would like to join GLG, email To join Pavilion, click here

This course will be hosted virtually via Pavilion’s member hub. Those who are not members of Pavilion will get access to the course group within the member hub approximately two weeks before the first class.

We are unable to offer any refunds or transfer you to a different course. The session dates and times are listed on this page, so please check your schedule before enrolling and paying for your course.

Bonus Deep Dive sessions will be held every Friday post-class (April 19, April 26, May 3) from 12-1pm ET. All Deep Dives will be recorded and shared with attendees.

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