Strategic Brand Building on LinkedIn

Members of Pavilion and GLG can enroll in this course at a discounted rate of $995. Non-members can enroll for $1,995.

Strategic Brand Building on LinkedIn is a Premium Pavilion University offering, delivering an unparalleled learning experience. The cost of this course unlocks exclusive benefits like personalized 1-on-1 reviews with instructors, hands-on feedback, and exclusive templates used by some of the biggest voices on LinkedIn. Plus, you'll gain direct access to Sam and Alec, ensuring your questions are answered and your progress maximized. Class sizes are limited, fostering deeper engagement and maximizing the impact of your investment. This course is valued at $1,995 and offered to Pavilion and GLG members at a significant discount ($995). 

This course is open to non-members for $1,995. However, Pavilion and GLG members can access this course for a discounted rate of $995.

This course starts on April 17, 2024, and lasts 3 weeks.

Join our live virtual sessions every Wednesday from 11:00 am to 12:30 pm ET throughout the course duration.

Yes, due to the brevity of this course, 100% attendance is required. We recommend that participants attend the live sessions for the optimal learning experience. However, watching session recordings counts towards attendance for those with scheduling conflicts or who are in time zones where live attendance is a challenge.

For those who are unable to attend live sessions, session recordings are made available within 24 hours of class. Watching session recordings counts towards attendance.

No, there is not a final exam at the end of this course. 

After successfully meeting attendance requirements, you will receive a certificate of completion for this course.

Enrolling in this course as a Non-Member does not automatically register you as a GLG Network Member or Pavilion Member. If you would like to join GLG, email nickb@glgroup.com. To join Pavilion, click here. 

This course will be hosted virtually via Pavilion’s member hub. Those who are not members of Pavilion will get access to the course group within the member hub approximately two weeks before the first class.

We are unable to offer any refunds or transfer you to a different course. The session dates and times are listed on this page, so please check your schedule before enrolling and paying for your course.

Session 1:

Wednesday, April 17

Getting Started on LinkedIn, Defining Your Target Audience and Optimizing Your Profile.

By the end of this class, you will be able to:

• Understand LinkedIn 101: Learn why LinkedIn is the best platform for building your personal brand as an executive, and understand the nuances of LinkedIn Premium, Creator Mode, Privacy Settings, and more
• Build your foundation: Identify your ICP, define your target audience, and create your unique value proposition
• Audit your LinkedIn Profile: Learn how to create a profile that tells your story, communicates a distinct POV to your target audience, and drives conversions by optimizing 11 key elements 
• Define your core metrics: Explore LinkedIn’s Analytics portal to begin tracking visitors, impressions, and more

Session 2:

Wednesday, April 24

Building Your Network, Identifying Key Industry Influencers, and Creating Your Commenting Strategy.

By the end of this class, you will be able to:

• Distinguish Followers vs Connections: Understand why LinkedIn prioritizes 1st-degree connections and how you can “teach” the LinkedIn algorithm to show your profile to the right people 
• Grow Your Network: Implement a system for sending connection requests to expand your network, identifying and building target lists, and running campaigns to maximize audience growth and influence 
• Build a LinkedIn Engagement Strategy: How to run a Commenting playbook to make yourself visible to key industry influencers, prospective and current customers, and to start building an audience in 30 minutes a week without publishing a single piece of content
• Learn the Art of Commenting: Best practices on what to say, what not to say, when to say it, and how often to engage.
• Manage your Profile: Learn rules for managing inbound connection requests, why it’s important, and the basics of LinkedIn inbox maintenance and messaging etiquette

Session 3:

Wednesday, May 1

Developing Your Personal Content Strategy, Finding Your Voice and Building An Audience.

By the end of this class, you will be able to:

• Perfect Executive Messaging: Participate in a messaging and positioning exercise to help you build your backstory, select your content pillars, define your “enemy,” and identify your social proof
• Battle the Blank Page: Approach content creation like a journalist allowing you to turn building your business into captivating content and find your voice (in just 2 hours a week)
• Grasp LinkedIn Content Creation 101: Learn the types of content LinkedIn rewards and how to create it in a way that captures the attention of your ideal clients (example templates + swipe file provided)
• Build Your Content Calendar: Understanding how often to post, when to publish and why consistency is king
• Engage With Your Audience: Learn how to cultivate true fans by engaging with your audience in the right way
• Measure Metrics that Matter: Understanding the importance of different LinkedIn metrics, how to set realistic goals, track your progress, and what success looks like

Bonus Deep Dive sessions will be held every Friday post-class (April 19, April 26, May 3) from 12-1pm ET. All Deep Dives will be recorded and shared with attendees.