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CMO School

September 8 – December 17, 2021 | Virtual | Applications Due August 13th

Wednesdays, 1:00 p.m. – 2:30 p.m. ET plus Weekly Cohorts

For executive members on an annual plan

About the Course

From brand to demand, the CMO helps inform everything from go-to-market to long-term growth strategies – arguably one of the most critical functions on the executive team.

During this 15-week comprehensive program, you will learn from some of the top CMO’s in the country to discuss strategies, tactics, and novel approaches to help you strengthen all of the dimensions needed in the ever-evolving role of Chief Marketing Officer. This includes how to: build a world-class team, budgeting, scaling, attribution, operations, demand gen and forecasting, brand building, and much more.

Course Curriculum

We’ll cover all areas of being a successful and effective CMO, led by expert CMOs

CMO Fundamentals

What to expect in CMO School, and defining important aspects of the CMO role and responsibilities

Building a World-Class Team

Developing talent for scale and effectively working cross-functionally with other execs and the board

Developing Marketing Budget

Defining budget methodologies, understanding SaaS benchmarks, and budget best practices

Developing a Demand Gen Playbook and Forecasting

Understanding forecasting models and creating a plan that your CEO/CFO buy into

Scaling from 0-$100M

Developing a long-term plan, navigating pitfalls, and how to make critical business decisions

The Art of Fundraising through IPO

How to successfully navigate different seasons of fundraising from Seed to IPO

Marketing Tech and Operations

Understanding the key tenets of Marketing Ops and how it should be measured

Marketing Attribution Framework

Marketing attribution definitions and methodologies, and effectively reporting on attribution

Why Brand and Community Building is a Competitive Advantage

How to build a strong brand and how to measure your brand impact on revenue

Customer and Retention Marketing

Building a successful and measurable customer and retention marketing playbook

Product Marketing

Building a 5-star product marketing function and defining outcomes and successes

Sales and Marketing Alignment

Identifying the most important areas of alignment and streamlining operations

Creating a Category

Knowing if and when you should create a category and the processes for building and measuring success

Landing the Job: What to Look For and How to Negotiate

Structuring the deal and balancing must-haves vs nice-to-haves

Course Designers and Lecturers

More lecturers to be announced soon!

Andrea Kayal

CMO, Electric

Kyle Lacy

CMO, Lessonly

Andy Jolls

CMO, FastSpring

Ryan Bonnici

CMO, Whereby

Brandon Young

CMO, Encapture

Martin Gontovnikas

Co-Founder and GP, HyperGrowth Partners

Frequently Asked Questions

When will this course take place?

CMO School will occur weekly on Wednesdays from 1 p.m. – 2:30 p.m. ET starting September 8th through December 17th, 2021.

Is this course for Members only?

Yes, you must be a Pavilion Executive Member on an Annual Plan. If you’re not a Member, apply here.

Who should apply for this course?

Members looking to build their skillset as a marketing leader who want to grow to a CMO.

When are applications due?

Applications are due no later than August 13th, 2021. Click here to apply.

Is attendance mandatory?

Yes, at least 90% attendance is mandatory and expected for all sessions.

Will course sessions be recorded?

Yes, all course sessions will be recorded and shared.

What does the course cost?

This course is FREE to all Pavilion Executive Members on an Annual Plan.

What will I receive for course completion?

After successful completion of course, you will receive a certificate of completion for this course.

What if I'm not a member?

You must be a member to participate. Apply today to experience Pavilion Member benefits.