What to expect in CMO School, and defining important aspects of the CMO role and responsibilities

Developing talent for scale and effectively working cross-functionally with other execs and the board

Defining budget methodologies, understanding SaaS benchmarks, and budget best practices

Understanding forecasting models and creating a plan that your CEO/CFO buy into

Developing a long-term plan, navigating pitfalls, and how to make critical business decisions

How to successfully navigate different seasons of fundraising from Seed to IPO

Understanding the key tenets of Marketing Ops and how it should be measured

Marketing attribution definitions and methodologies, and effectively reporting on attribution

How to build a strong brand and how to measure your brand impact on revenue

Building a successful and measurable customer and retention marketing playbook

Building a 5-star product marketing function and defining outcomes and successes

Identifying the most important areas of alignment and streamlining operations

Knowing if and when you should create a category and the processes for building and measuring success

Structuring the deal and balancing must-haves vs nice-to-haves