CMO School

September 21, 2022 – November 30, 2022 | Virtual | Applications due September 1, 2022

Wednesdays from 1:00 pm – 2:30 pm EST

For Executives with an annual membership

About the Course

From brand to demand, the CMO helps inform everything from go-to-market to long-term growth strategies – arguably one of the most critical functions on the executive team.

During this 10-week comprehensive program, you will learn from some of the top CMOs in the country to discuss strategies, tactics, and novel approaches to help you strengthen all of the dimensions needed in the ever-evolving role of the CMO. This includes how to: build a world-class team, budgeting, scaling, attribution, operations, demand gen and forecasting, brand building, and much more.

This course is designed for marketing Leaders seeking advancement into the C-Suite, first-time CMOs looking to learn the ropes, and established CMOs seeking to understand current marketing trends.

Course Curriculum

Planning for Success: Budgeting, Attribution and Demand Gen
Planning for success through budgeting, attribution and demand generation best practices.
The Art of Fundraising Through IPO

How to successfully navigate different seasons of fundraising from Seed to IPO.

Marketing Tech and Operations

Understanding the key tenets of Marketing Ops and how it should be measured.

How Building an Iconic Brand Boosts Demand Generation

How to build a strong brand and how to measure your brand impact on revenue.

Customer and Retention Marketing

Building a successful and measurable customer and retention marketing playbook.

Why Every Company is Becoming a Media Company (and How You Can Too)

Learn why companies are increasingly producing and releasing their own content and how you can do this too.

Product Marketing

Building a 5-star product marketing function and defining outcomes and successes.

Sales and Marketing Alignment

Identifying the most important areas of alignment and streamlining operations.

Advancing Your Career

Learn how you can continue to grow your career as an executive.

About the Dean

Andrea Kayal is currently CMO at Electric where she serves the Marketing, Sales Development, Business Development and Partnerships teams. She has over two decades of experience overseeing GTM strategy, demand generation, brand message and design, product, content and customer marketing, customer retention and more. Prior to Electric, Andrea served as CMO at Upserve, Signpost, Sailthru. She is an active advocate for the advancement of women in tech and LGBTQ rights.

Frequently Asked Questions

When will this course take place?

This school will occur weekly on Wednesdays from 1:00 pm – 2:30 pm EST starting September 21 through November 30, 2022.

Is this course for Members only?

Yes, you must be a Pavilion Executive Member on an Annual Plan. If you’re not a Member, apply here.

Who should apply for this course?

Marketing Leaders seeking advancement into the C-Suite, first-time CMOs looking to learn the ropes, and established CMOs seeking to understand current marketing trends.

When are applications due?

Applications are due no later than September 1, 2022.

Is attendance mandatory?

Yes, at least 80% attendance is mandatory and expected for all sessions.

Will course sessions be recorded?

Yes, all course sessions will be recorded and shared.

What does the course cost?

This course is included with Pavilion Membership to Executive Members on an annual plan.

What will I receive for course completion?

After successful completion of course, you will receive a certificate of completion for this course.

What if I'm not a member?

You must be a member to participate. Apply today to experience Pavilion Member benefits.

Ready to Apply?