Executive Members only

CMO School

Command the C-suite. Prove marketing’s value. Build what’s next.

Modern CMOs don’t just market, they architect growth. You’re expected to drive pipeline, protect brand equity, fuel sales enablement, and justify spend to the board.

CMO School equips you to lead from the strategy table, not the sidelines. You’ll gain frameworks from battle-tested CMOs, insights from executive peers, and tools to prove marketing’s impact—across every revenue conversation..

Taught by CMOs who’ve led through scale, reorgs, and investor pressure
Built for busy executives → just 90 minutes/week
Pavilion certification to elevate your profile and signal credibility

Next cohort starts August 6. Already a member? Join the waitlist.

Join your peers and level up.

Earn trust in the boardroom. Align GTM. Prove impact.

A strategic cohort for CMOs building the next chapter of growth.

Boardroom Confidence

Master executive narratives that position marketing as a growth lever—not a cost center
Confidently lead board conversations with CFOs, CEOs, and investors
Justify spend and headcount with clarity, data, and conviction

Cross-Functional Growth Strategy

Defend and grow your budget with forecasting frameworks and peer benchmarks
Align Sales, Product, and RevOps around shared KPIs—not siloed tactics
Run marketing as an integrated system—from demand gen to brand

Modern Marketing Leadership

Apply GenAI tools to streamline execution and elevate creative output
Learn from CMOs solving for scale, AI disruption, and GTM complexity
Sharpen your instincts alongside executive peers operating at your level

My husband and I were going back and forth on whether or not the investment into Pavilion would be worth it at this point in time, and I left the first CMO School session 100% assured I was in the right place."

Jenifer Weber

Sr. Director of Demand Generation, Conga

CMO School changed how I approach several key areas of my profession. Nearly every class delivered tremendous value, and the connections I made were a huge bonus."

Louis Abate

Head of Marketing, Ladle

A well-curated, on-point course covering the key elements of the CMO role—rich with real-world insights, actionable guidance, and top-notch facilitators."

Pierre Robert

Business Coach, ThinkFWD

CMO School is one of the best—if not the best—courses I've taken. It's practical, current, and delivered by experts who are truly eager to help."

Anna Robson

Marketing Director, Flexciton

The CMO class was an amazing blend of strategic and tactical insights, grounded in both historical context and future thinking."

Steve Nicholas

VP of Business Development, NULogic

Meet the Instructors

Alex Poulos

CMO at Crossbeam

Andrea Kayal, Dean

CRO at Help Scout & Dean of CMO School

Anthony Kennada

Founder & CEO at AudiencePlus

Brandon Young

CMO at Gartner Health

Elaine Zelby

Co-Founder & CRO at Tofu

Maureen West

Vice President Marketing at Brillion

Sydney Sloan

CMO at G2

Udi Ledergor

Former CMO & Chief Evangelist at Gong, Author of Courageous Marketing

Start where real CMOs do—at the strategy table.

This is your executive playbook for leading with clarity, proving marketing’s impact, and earning board trust. Built by CMOs who’ve done it.

Executive Onboarding – Navigate the first 90 days in a new role with clarity, board alignment, and strategic focus
Revenue-Backed ROI – Build and defend your budget with attribution, forecasting, and business-case rigor
GTM Leadership – Align Sales, Product, and Marketing around shared growth goals, not siloed KPIs
Brand as a Growth Lever – Scale distribution, sharpen your narrative, and earn audience trust across the funnel

Sam Jacobs clapping in front of a room of people

Become a world-class CMO.

Get the clarity, confidence, and peer network to lead at the next level. Join Pavilion as an Executive Member to access CMO School and 60+ programs built for senior marketing leaders like you.