September 8 – December 17, 2021 | Virtual | Applications Due August 13th
Wednesdays, 1:00 p.m. – 2:30 p.m. ET plus Weekly Cohorts
For executive members on an annual plan
About the Course
From brand to demand, the CMO helps inform everything from go-to-market to long-term growth strategies – arguably one of the most critical functions on the executive team.
During this 15-week comprehensive program, you will learn from some of the top CMO’s in the country to discuss strategies, tactics, and novel approaches to help you strengthen all of the dimensions needed in the ever-evolving role of Chief Marketing Officer. This includes how to: build a world-class team, budgeting, scaling, attribution, operations, demand gen and forecasting, brand building, and much more.
We’ll cover all areas of being a successful and effective CMO, led by expert CMOs
What to expect in CMO School, and defining important aspects of the CMO role and responsibilities
Developing talent for scale and effectively working cross-functionally with other execs and the board
Defining budget methodologies, understanding SaaS benchmarks, and budget best practices
Understanding forecasting models and creating a plan that your CEO/CFO buy into
Developing a long-term plan, navigating pitfalls, and how to make critical business decisions
How to successfully navigate different seasons of fundraising from Seed to IPO
Understanding the key tenets of Marketing Ops and how it should be measured
Marketing attribution definitions and methodologies, and effectively reporting on attribution
How to build a strong brand and how to measure your brand impact on revenue
Building a successful and measurable customer and retention marketing playbook
Building a 5-star product marketing function and defining outcomes and successes
Identifying the most important areas of alignment and streamlining operations
Knowing if and when you should create a category and the processes for building and measuring success
Structuring the deal and balancing must-haves vs nice-to-haves
Course Designers and Lecturers
More lecturers to be announced soon!
Co-Founder and GP, HyperGrowth Partners
Frequently Asked Questions
CMO School will occur weekly on Wednesdays from 1 p.m. – 2:30 p.m. ET starting September 8th through December 17th, 2021.
Yes, you must be a Pavilion Executive Member on an Annual Plan. If you’re not a Member, apply here.
Members looking to build their skillset as a marketing leader who want to grow to a CMO.
Applications are due no later than August 13th, 2021. Click here to apply.
Yes, at least 90% attendance is mandatory and expected for all sessions.
Yes, all course sessions will be recorded and shared.
This course is FREE to all Pavilion Executive Members on an Annual Plan.
After successful completion of course, you will receive a certificate of completion for this course.
You must be a member to participate. Apply today to experience Pavilion Member benefits.