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CMO School

Applications are closed

For Executives with an annual membership

About the Course

From brand to demand, the CMO helps inform everything from go-to-market to long-term growth strategies – arguably one of the most critical functions on the executive team.

During this 12-week comprehensive program, you will learn from some of the top CMOs in the country to discuss strategies, tactics, and novel approaches to help you strengthen all of the dimensions needed in the ever-evolving role of Chief Marketing Officer. This includes how to: build a world-class team, budgeting, scaling, attribution, operations, demand gen and forecasting, brand building, and much more.

Course Curriculum

CMO Fundamentals

What to expect in CMO School, and defining important aspects of the CMO role and responsibilities.

Building a World-Class Team

Developing talent for scale and effectively working cross-functionally with other execs and the board.

Developing Marketing Budget

Defining budget methodologies, understanding SaaS benchmarks, and budget best practices.

Developing a Demand Gen Playbook and Forecasting

Understanding forecasting models and creating a plan that your CEO/CFO buy into.

Scaling from 0-$100M

Developing a long-term plan, navigating pitfalls, and how to make critical business decisions.

The Art of Fundraising Through IPO

How to successfully navigate different seasons of fundraising from Seed to IPO.

Marketing Tech and Operations

Understanding the key tenets of Marketing Ops and how it should be measured.

Marketing Attribution Framework

Marketing attribution definitions and methodologies, and effectively reporting on attribution.

Why Brand and Community Building is a Competitive Advantage

How to build a strong brand and how to measure your brand impact on revenue.

Customer and Retention Marketing

Building a successful and measurable customer and retention marketing playbook.

Product Marketing

Building a 5-star product marketing function and defining outcomes and successes.

Sales and Marketing Alignment

Identifying the most important areas of alignment and streamlining operations.

Creating a Category

Knowing if and when you should create a category and the processes for building and measuring success.

Landing the Job: What to Look For and How to Negotiate

Structuring the deal and balancing must-haves vs nice-to-haves.

About the Dean

Andrea Kayal is currently CMO at Electric where she serves the Marketing, Sales Development, Business Development and Partnerships teams. She has over two decades of experience overseeing GTM strategy, demand generation, brand message and design, product, content and customer marketing, customer retention and more. Prior to Electric, Andrea served as CMO at Upserve, Signpost, Sailthru. She is an active advocate for the advancement of women in tech and LGBTQ rights.

Frequently Asked Questions

When will this course take place?

Applications are closed.

Is this course for Members only?

Yes, you must be a Pavilion Executive Member on an Annual Plan. If you’re not a Member, apply here.

Who should apply for this course?

Members looking to build their skillset as a marketing leader who want to grow to a CMO.

When are applications due?

Applications are closed

Is attendance mandatory?

Yes, at least 90% attendance is mandatory and expected for all sessions.

Will course sessions be recorded?

Yes, all course sessions will be recorded and shared.

What does the course cost?

This course is included with Pavilion Membership to Executive Members on an annual plan.

What will I receive for course completion?

After successful completion of course, you will receive a certificate of completion for this course.

What if I'm not a member?

You must be a member to participate. Apply today to experience Pavilion Member benefits.