About the Course
From brand to demand, the CMO helps inform everything from go-to-market to long-term growth strategies – arguably one of the most critical functions on the executive team.
During this 10-week comprehensive program, you will learn from some of the top CMOs in the country to discuss strategies, tactics, and novel approaches to help you strengthen all of the dimensions needed in the ever-evolving role of the CMO. This includes how to: build a world-class team, budgeting, scaling, attribution, operations, demand gen and forecasting, brand building, and much more.
This course is designed for marketing Leaders seeking advancement into the C-Suite, first-time CMOs looking to learn the ropes, and established CMOs seeking to understand current marketing trends.
How to successfully navigate different seasons of fundraising from Seed to IPO.
Understanding the key tenets of Marketing Ops and how it should be measured.
How to build a strong brand and how to measure your brand impact on revenue.
Building a successful and measurable customer and retention marketing playbook.
Learn why companies are increasingly producing and releasing their own content and how you can do this too.
Building a 5-star product marketing function and defining outcomes and successes.
Identifying the most important areas of alignment and streamlining operations.
Learn how you can continue to grow your career as an executive.
Andrea Kayal is currently CMO at Electric where she serves the Marketing, Sales Development, Business Development and Partnerships teams. She has over two decades of experience overseeing GTM strategy, demand generation, brand message and design, product, content and customer marketing, customer retention and more. Prior to Electric, Andrea served as CMO at Upserve, Signpost, Sailthru. She is an active advocate for the advancement of women in tech and LGBTQ rights.
Frequently Asked Questions
This school will occur weekly on Wednesdays from 1:00 pm – 2:30 pm EST starting September 21 through November 30, 2022.
Yes, you must be a Pavilion Executive Member on an Annual Plan. If you’re not a Member, apply here.
Marketing Leaders seeking advancement into the C-Suite, first-time CMOs looking to learn the ropes, and established CMOs seeking to understand current marketing trends.
Applications are due no later than September 1, 2022.
Yes, at least 80% attendance is mandatory and expected for all sessions.
Yes, all course sessions will be recorded and shared.
This course is included with Pavilion Membership to Executive Members on an annual plan.
After successful completion of course, you will receive a certificate of completion for this course.
You must be a member to participate. Apply today to experience Pavilion Member benefits.