The board added AI to your plate without asking.
Eight weeks on the board narrative, GTM alignment, and the judgment to spend real money on AI and defend the spend as a CMO.
Raise your hand
Current cohort underway · enrollment closedThe current cohort is already running, so enrollment is closed. Raise your hand for the next cohort — beginning November 3 — and we'll follow up with the program details and time to talk through your goals.
Open to Pavilion Executive Members.
What you walk out with.
Frameworks and judgment you can use the next time you're in front of the CEO and board.
A point of view you can defend
A clear narrative for the CEO and board, not reactive answers.
A board-meeting playbook
Walk in prepared for the questions that always come.
One GTM story
Messaging and positioning your teams and launches reinforce.
A GTM operating cadence
Clear ownership across the funnel and a rhythm that holds.
A marketing org design
Structure that fits your stage and the roles that matter most.
A credible plan and budget
Planning and budgeting that earns CFO confidence.
The reality of the CMO role.
You're accountable to the board for outcomes that depend on teams, systems, and signals you don't fully own.
You're carrying all of it. You don't have to carry it alone.
What members say.
From the marketing leaders who've been through the room.
The full curriculum.
Eight working sessions led by current and former CMOs. Each one delivers strategies and takeaways you can use right away.
Wednesdays · 3:00–4:30 PM ET · Dates below reflect the current cohort (September 16 – November 11); the next cohort begins November 3. No session the week of Pavilion GTM (Sep 28–Oct 1). Sessions and speakers are subject to change.
| Session | Date | Topic | Instructor |
|---|---|---|---|
| S1 | Wed Sep 16 | Don't Get Fired: 15 Years of Lessons as a Marketing Leader | Kyle Lacy, CMO, Docebo |
| S2 | Wed Sep 23 | The CMO Career: Longevity, Impact, and Personal Strategy | Joe Staples, GTM Advisor & Board Member |
| S3 | Wed Oct 7 | Tip of the Spear: Planning, Budgeting, and Accountability | Allison Munro, Chief Marketing & Ecosystem Officer, Vena |
| S4 | Wed Oct 14 | Stories Matter: Messaging, Positioning & Product Marketing | Dan Levy, Founder, Storyline |
| S5 | Wed Oct 21 | We Are Better Together: GTM Alignment and Operating Cadence | Jeff Ignacio, Founder, RevOps Impact |
| S6 | Wed Oct 28 | The CMO's BDR/SDR Blueprint: Activate Higher-Converting Pipeline, Whether You Own the Team or Support It | Vince Koehler |
| S7 | Wed Nov 4 | Topic to be announced | Tim Rutten |
| S8 | Wed Nov 11 | Org Design: Building a Marketing Team That Actually Works | Ruth Zive, CMO, Voices |
Taught by CMOs doing the job now.
Current and former CMOs who've carried the role through growth, resets, and board pressure.
Kyle Lacy
Dean
CMO at Docebo, leading global brand, demand, and go-to-market. Nearly two decades scaling marketing teams, with prior CMO and SVP roles at Jellyfish, Seismic, Lessonly, Salesforce, ExactTarget, and OpenView. He writes the Revenue Diaries newsletter.
The guest faculty
Current and former CMOs
Joe Staples (GTM advisor & board member), Allison Munro (Vena), Dan Levy (Storyline), Jeff Ignacio (RevOps Impact), Vince Koehler, Tim Rutten, and Ruth Zive (Voices).
Before you raise your hand.
Who's in the room?
Who teaches this, and do they get what I'm dealing with?
How much time does it take?
Is this just another community of marketers swapping ideas?
Built for CMOs doing the job in real time.
If you're carrying the responsibility and learning the role as you go, raise your hand for the next cohort, beginning November 3. We'll follow up with the program details, then find time to talk through your goals.
Raise your hand →