About the Course
From brand to demand, the CMO helps inform everything from go-to-market to long-term growth strategies – arguably one of the most critical functions on the executive team.
During this 12-week comprehensive program, you will learn from some of the top CMOs in the country to discuss strategies, tactics, and novel approaches to help you strengthen all of the dimensions needed in the ever-evolving role of Chief Marketing Officer. This includes how to: build a world-class team, budgeting, scaling, attribution, operations, demand gen and forecasting, brand building, and much more.
What to expect in CMO School, and defining important aspects of the CMO role and responsibilities.
Developing talent for scale and effectively working cross-functionally with other execs and the board.
Defining budget methodologies, understanding SaaS benchmarks, and budget best practices.
Understanding forecasting models and creating a plan that your CEO/CFO buy into.
Developing a long-term plan, navigating pitfalls, and how to make critical business decisions.
How to successfully navigate different seasons of fundraising from Seed to IPO.
Understanding the key tenets of Marketing Ops and how it should be measured.
Marketing attribution definitions and methodologies, and effectively reporting on attribution.
How to build a strong brand and how to measure your brand impact on revenue.
Building a successful and measurable customer and retention marketing playbook.
Building a 5-star product marketing function and defining outcomes and successes.
Identifying the most important areas of alignment and streamlining operations.
Knowing if and when you should create a category and the processes for building and measuring success.
Structuring the deal and balancing must-haves vs nice-to-haves.
Andrea Kayal is currently CMO at Electric where she serves the Marketing, Sales Development, Business Development and Partnerships teams. She has over two decades of experience overseeing GTM strategy, demand generation, brand message and design, product, content and customer marketing, customer retention and more. Prior to Electric, Andrea served as CMO at Upserve, Signpost, Sailthru. She is an active advocate for the advancement of women in tech and LGBTQ rights.
Frequently Asked Questions
Applications are closed.
Yes, you must be a Pavilion Executive Member on an Annual Plan. If you’re not a Member, apply here.
Members looking to build their skillset as a marketing leader who want to grow to a CMO.
Applications are closed
Yes, at least 90% attendance is mandatory and expected for all sessions.
Yes, all course sessions will be recorded and shared.
This course is included with Pavilion Membership to Executive Members on an annual plan.
After successful completion of course, you will receive a certificate of completion for this course.
You must be a member to participate. Apply today to experience Pavilion Member benefits.