What to expect in CMO School, and defining important aspects of the CMO role and responsibilities.

Developing talent for scale and effectively working cross-functionally with other execs and the board.

Defining budget methodologies, understanding SaaS benchmarks, and budget best practices.

Understanding forecasting models and creating a plan that your CEO/CFO buy into.

Developing a long-term plan, navigating pitfalls, and how to make critical business decisions.

How to successfully navigate different seasons of fundraising from Seed to IPO.

Understanding the key tenets of Marketing Ops and how it should be measured.

Marketing attribution definitions and methodologies, and effectively reporting on attribution.

How to build a strong brand and how to measure your brand impact on revenue.

Building a successful and measurable customer and retention marketing playbook.

Building a 5-star product marketing function and defining outcomes and successes.

Identifying the most important areas of alignment and streamlining operations.

Knowing if and when you should create a category and the processes for building and measuring success.

Structuring the deal and balancing must-haves vs nice-to-haves.