Benchmark your critical B2B SaaS Metrics

Compare your CAC, NRR, growth rates, and more against industry peers to identify opportunities and gaps

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SaaS Metrics That Matter: 2025 Industry Benchmarks

The latest B2B SaaS Performance Metrics Benchmarks give you the hard numbers on what matters: CAC ratios, revenue retention, expansion ARR contribution, burn multiples, and ARR per employee—everything you need to measure your company against the market.

The latest benchmarks reveal significant trends affecting SaaS companies today:

Growth rates have declined to a median of 26%, with top performers dropping from 60% to 50%
Net Revenue Retention stands at 101%, indicating increasing challenges in customer retention
New Customer CAC Ratio has increased 14%, while Blended CAC Ratio decreased 10%
Expansion ARR now represents 40% of Total New ARR, reaching over 50% for companies above $50M
Sales & Marketing spend varies significantly between VC-backed (47% of revenue) and PE-backed companies (33%)
ARR per FTE continues to improve, reaching $200,000 in the $50M-$100M segment

This report segments these critical metrics by company size, annual contract value, funding type, and growth stage, allowing you to compare your performance against relevant peers. This contextual analysis helps identify strengths, uncover improvement opportunities, and optimize resource allocation across customer acquisition, retention, expansion, and operational efficiency.

Use these benchmarks to validate your SaaS strategy, set realistic performance targets, and make data-driven decisions that position your business for success in today's competitive market.

Go beyond benchmarking data.

Knowing where you stack up is just the beginning. Pavilion provides you with the skills, tools, and resources needed to not just earn more, but become a transformative leader in your organization. Join our global community of 10,000+ Sales, Marketing, CS, RevOps, and CEO leaders built on the values of kindness and reciprocity.