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Celebrating Excellence in Go-To-Market

Welcome to the GTM Awards, an esteemed industry-wide recognition program sponsored by Pavilion and G2 celebrating top go-to-market leaders and companies who have demonstrated excellence, innovation, and success within B2B SaaS.

Whether you are a top sales, marketing or customer success leader; visionary CEO; or an investor with a keen eye for opportunities, the GTM Awards provide a platform to showcase your accomplishments and be honored for your outstanding contributions.


Why GTM Awards?

The go-to-market landscape is dynamic and ever-evolving, requiring professionals and organizations to stay ahead of the curve. The GTM Awards serve as a testament to your hard work, strategic thinking, and innovative approaches. By participating in the GTM Awards, you not only gain recognition for your achievements but also become part of a vibrant community of like-minded individuals, sharing experiences, and inspiring others to reach new heights of success.

2023 Award Finalists 

The GTM Awards cover a wide range of categories, ensuring that every facet of go-to-market excellence is celebrated. Here are the 2023 GTM Award nominees:

CRO of the Year

CRO Lifetime Achievement Award

Startup CRO of the Year

CMO of the Year

CMO Lifetime Achievement Award

Startup CMO of the Year

CCO of the Year

  • Kim Peretti, Chief Customer Officer - Klaviyo
  • Tom Austin, Vice President of Customer Success - Redgate Software
  • Jess Broderick, Vice President of Client Solutions, North America at Yext

CCO Lifetime Achievement Award

Startup CCO of the Year

CEO of the Year

CEO Lifetime Achievement Award

Startup CEO of the Year

GTM Innovator Award

Category Creator Award

Hypergrowth Award

Campaign of the Year

Venture Capital Investor of the Year

Meet our judges

We’ve assembled a stellar judging panel of industry experts for the GTM Awards. They’ll work hard to carefully evaluate every submission and select the finalists and winners of each category. Our judges include: 


Sam Jacobs

Founder & CEO


Mike Weir

Mike Weir

Advisor at G2



Jacco van der Kooij


Winning by Design

Sangram Vajre Headshot square

Sangram Vajre


GTM Partners

Lisa Sharapata

Lisa Sharapata


Arbinger Institute

Attend the ceremony

Attend Pavilion’s GTM2023 conference and get a seat for the highly anticipated GTM Awards ceremony! The highlight of the program, where winners will be announced and honored. The inaugural GTM Awards ceremony will be held at Nashville’s storied Country Music Hall of Fame on the evening of October 12, 2023 and promises to be an inspiring evening, bringing together industry leaders, influencers, and innovators.

Register for GTM2023

Thank you to our sponsors

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Sponsorship opportunities

We offer exciting sponsorship opportunities for companies and organizations that wish to align their brand with the GTM Awards and gain visibility among top industry professionals. Contact to explore the various sponsorship packages available.