Celebrating Excellence in Go-To-Market

Welcome to the GTM Awards, an esteemed industry-wide recognition program sponsored by Pavilion and TrustRadius. The goal of the awards program is to celebrate top go-to-market leaders, teams and companies who have demonstrated excellence, innovation, and success within the B2B tech sector.

Whether you are a top sales, marketing, customer success leader, or rev ops leader; successful fractional CXO or advisor; or visionary CEO, the GTM Awards provide a platform to showcase your accomplishments and be honored for your outstanding contributions to our space.

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Why GTM Awards?

The go-to-market landscape is dynamic and ever-evolving, requiring professionals and organizations to constantly stay ahead of the curve. The GTM Awards serve as a testament to your hard work, strategic thinking, and innovative approaches. By participating in the GTM Awards, you not only gain recognition for your achievements, but also become part of a vibrant community of like-minded individuals. It’s an opportunity to share experiences and inspire others to reach new heights of success.

2024 Award categories 

The GTM Awards cover a wide range of categories, ensuring that every facet of go-to-market excellence is recognized. Explore the following categories and find the perfect fit for your accomplishments:

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Recognizing exceptional sales leaders who drive revenue growth and deliver outstanding results.



Honoring innovative marketers who shape compelling strategies and drive impactful campaigns.


Customer Success

Celebrating leaders who prioritize customer satisfaction, retention, and advocacy.


Rev Ops

Highlighting outstanding rev ops leaders who help ensure GTM teams are aligned, informed and empowered.



Commending visionary leaders who drive business growth and inspire their teams.



Recognizing fractional CXOs and advisors whose transformative leadership and expertise drive growth.


Team or Company

Showcasing exceptional innovation in go-to-market strategy that has led to significant competitive advantage or market disruption.

2023 Award Finalists 

The GTM Awards cover a wide range of categories, ensuring that every facet of go-to-market excellence is celebrated. Here are the 2023 GTM Award nominees:

CRO of the Year

CRO Lifetime Achievement Award

Startup CRO of the Year

CMO of the Year

CMO Lifetime Achievement Award

Startup CMO of the Year

CCO of the Year

  • Tom Austin, Vice President of Customer Success - Redgate Software WINNER
  • Kim Peretti, Chief Customer Officer - Klaviyo
  • Jess Broderick, Vice President of Client Solutions, North America at Yext

CCO Lifetime Achievement Award

Startup CCO of the Year

  • Brandi Corbello, Senior Vice President of Global Delivery - Indico Data WINNER
  • David Newton, VP of Product, Customer Success - HANDLE Global
  • John Henwood, Vice President of Customer Success at Writer

CEO of the Year

CEO Lifetime Achievement Award

Startup CEO of the Year

GTM Innovator Award

Category Creator Award

Hypergrowth Award

Campaign of the Year

Venture Capital Investor of the Year

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Nominate and Apply

Nominations for the GTM Awards are now open to individuals, companies, and organizations. Take this opportunity to celebrate your achievements or nominate exceptional professionals, teams or companies you feel deserve recognition. The nomination process is simple and transparent and aims to provide equal opportunities for all.

Nominations are open from June 6 to July 19, 2024. Ensure you submit all the necessary information to make your nomination stand out and tell your success story effectively.

Save the date

Attend Pavilion’s GTM2024 conference and get a seat for the highly anticipated GTM Awards ceremony! The highlight of the program, where winners will be announced and honored. This year's Awards ceremony will be held at The Fairmont Austin on the evening of October 15, 2024 and promises to be an inspiring event bringing together industry leaders, influencers, and innovators.

Register for GTM2024

Sponsorship opportunities

We offer exciting sponsorship opportunities for companies and organizations that wish to align their brand with the GTM Awards and gain visibility among top industry professionals. Contact to explore the various sponsorship packages available.