Sales Development School

October 12, 2022 – December 7, 2022 | Virtual | Applications due September 29, 2022

Wednesdays from 10:00 am – 11:30 am ET

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Overview

The role of the Sales Development Representative is arguably one of the toughest jobs in sales. This intensive 8-week school is designed by salespeople for new and experienced SDRs to give them the knowledge, skills, and attitudes they need to surpass their targets, book more meetings, and generate more pipeline.

Classes are hosted by industry leaders who have long track records of beating their numbers and having fun along the way. Learners walk away with a toolkit to help them create account plans, segment prospects, manage their time, and conduct effective outreach.

With the addition of weekly cohort discussion groups, you’ll have the opportunity to create lasting relationships with like-minded peers who are committed to helping each other succeed.

Designer

Kyle Coleman is the VP of Growth at Clari, leading all things top of funnel. He’s worked with thousands of SDRs around the world and is a leading voice for SDR advocacy and best practices. In addition, he’s a Co-Founder of SDRDefenders, a community built around SDR enablement and empowerment which was acquired by Pavilion in 2021.

Information

About The Course

This intensive eight-week course is designed by salespeople for new and experienced SDRs to give them the knowledge, skills, and attitudes they need to surpass their targets, book more meetings, and generate more pipeline. Learners walk away with a toolkit to help them create account plans, segment prospects, manage their time, and conduct effective outreach.

Who Should Enroll

Individual Contributors looking to advance their career in Sales Development.

Course Impact

By the end of this course, you will be able to:

  • Book more meetings
  • Increase conversion rates
  • Generate more pipeline
  • Meet targets more quickly, easily, and consistently
Why Enroll

You will learn from industry leaders on how to improve your outbound sales skills as an individual contributor.

Curriculum

Session #1
Building an Account Plan

October 12, 2022

By the end of this class, you will be able to:

  • Uncover your prospect’s strategic initiatives through firmographics, technographics, and value prop
Session #2
Segmenting your Prospects

October 19, 2022

By the end of this class, you will be able to:

  • Categorize prospects
  • Create specific messaging for each segment
Session #3
Cold Emailing Best Practices

October 26, 2022

By the end of this class, you will be able to:

  • Write effective email templates and follow-ups through personalization that increase opens, replies, and meetings booked
Session #4
Cold Calling Best Practices

November 2, 2022

By the end of this class, you will be able to:

  • Strongly open cold calls
  • Maximize conversations and strategies to get your prospect talking
Session #5
Video Messaging Best Practices

November 9, 2022

By the end of this class, you will be able to:

  • Create impactful video content that captures prospects’ attention
Session #6
LinkedIn Best Practices

November 16, 2022

By the end of this class, you will be able to:

  • Build your LinkedIn profile to resonate with prospects
  • Leverage LinkedIn to prospect in an omnichannel approach
Session #7
Design your Week

November 30, 2022

By the end of this class, you will be able to:

  • Maximize your results by structuring your day effectively
Session #8
Make Meetings Stick

December 2

By the end of this class, you will be able to:

  • Close the priority gap to make meetings happen and employ tactics to keep prospects interested and engaged

What Our Students Have To Say

“Pavilion’s [Sales Development] School prepared me to succeed in my first real SaaS sales role. I learned a lot about how to use personalization, using different channels to reach prospects, and techniques on how to increase reply rates. Hit 200% of meetings set and sales accepted leads within my first 90 days [of my] new role.”

Bryce Egan
Global Partner Developer, Sumo Logic

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