All Levels

AI for Modern Marketers: Build Smarter GTM Workflows

A tactical sprint to automate, enrich, and execute GTM workflows using AI.

This 4-week program is designed for modern B2B marketers ready to turn AI into an execution edge. Through live builds and hands-on workflows, you’ll master tools like Clay and Copy AI to automate lead enrichment, trigger GTM motions, and personalize content—without relying on internal ops or dev resources.

Prerequisites to join: Access to Clay (free plan fine) and a marketing automation tool capable of receiving webhook triggers (e.g., HubSpot, Marketo, etc.)

Course details

Session dates: August 7 – August 28
Time: Thursdays, 3:00–4:30 PM ET
Open to: Associate and Executive Members
Format: Live, virtual sessions

Already a member? Enroll in the Member Hub.

Become a member to enroll

Scale your marketing output without adding headcount.

Automate the busywork.

Build always-on workflows that enrich leads, segment audiences, and trigger campaigns to save hours every week.

Orchestrate GTM plays with signals.

Use real-time data like job changes, funding events, or page visits to launch coordinated, cross-functional motions.

Personalization at scale.

Deploy personalized, high-impact campaigns that convert—without bloated tools or manual execution.

Josh Carter, Instructor

Josh Carter helps GTM teams integrate AI across marketing, sales, and ops. He currently serves as the Sr Director of Demand Generation at Pavilion where he leads the team responsible for new member acquisition.

His philosophy: if it doesn’t drive pipeline or eliminate repetitive work, it’s not worth doing. Expect real tactics, not decks.

Guest instructors from Clay and Copy AI may join select sessions.

Connect with Josh

Course curriculum

This course is for B2B marketers who want to build and launch real campaigns—not just talk about what’s possible with AI.

Curriculum and instructor lineup subject to change.

Session 1:
Account Planning, Research & Enrichment

By the end of this class, you will be able to:

Use Clay to build segmented, enriched lead and account lists based on GTM triggers
Identify high-leverage campaign themes through “green shoot” research
Lay the foundation for future orchestration by aligning list builds and trigger events across your GTM org

Session 2:
GTM Orchestration — Mapping the Motion

By the end of this class, you will be able to:

Define your GTM orchestration strategy based on enriched lists and real-time triggers
Build orchestration flowcharts and rep enablement maps to keep everyone on the same page
Surface insights to reps and structure marketing workflows tied to behavioral signals

Session 3:
Execution — Deploying Real Campaign Workflows

By the end of this class, you will be able to:

Trigger campaigns from hyper-enriched lists and signals
Automate workflows across tools like HubSpot, Clay, and Salesloft.
Personalize content based on meaningful signals (without resorting to gimmicks)

Session 4:
Content Automation Use Cases

By the end of this class, you will be able to:

Repurpose existing content (podcasts, webinars, interviews) using AI for scaled distribution
Build automated content workflows for newsletters, social, and executive insights
Streamline content creation and distribution for full-funnel GTM support

Your AI-powered marketing engine starts here

This course gives you a full-stack approach to AI in GTM. No fluff, no code, no waiting on ops.

Instant campaign ROI – Build always-on workflows that save time and drive conversion.
Tool mastery – Learn how AI marketers use Clay, Copy AI, HubSpot, and more.
Execution > ideation – Build and deploy flows during each session.
Outcomes that matter – Walk away with GTM motions already live in your org.

Become a member to enroll

Course FAQ

: Modern B2B marketers in demand gen, lifecycle, growth, or marketing ops roles—especially those ready to automate real GTM motion, not just experiment with AI.

Not a member? Join now.
: No. You’ll get hands-on guidance and build with no-code tools. You just need access to Clay and a basic marketing automation tool like HubSpot.
: Four 90-minute sessions. Each one includes hands-on work you can implement immediately. No fluff or extra homework.
: Live, virtual sessions with guided builds and real examples from instructors and peers.
: While there’s no final exam, you’ll receive a completion badge that you can share on LinkedIn.
: Recordings and build guides will be available for all enrollees.
: Clay, Copy AI, HubSpot, Salesloft, and similar GTM tools. You’ll need access to a marketing automation tool and Clay (free plan is fine).
: Enrollment is included in your Pavilion membership.