2024 B2B SaaS Performance Benchmarks

The era of "growth at any cost" has shifted to a focus on "sustainable growth with improved efficiency."

In collaboration with Pavilion and other industry lea, Benchmarkit conducted a survey of approximately 1,000 B2B SaaS executives, benchmarking over 20 key performance metrics. These include:

  • CAC payback
  • GRR
  • NRR
  • ARR per employee
  • Rule of 40

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