Pricing for Growth

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$2499

$1499

Closed

Teams

$2499

$1499

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Overview

Defining a pricing strategy within B2B SaaS organizations is one of the biggest untapped resources for maximizing revenue and driving profitability. The Pricing For Growth course takes a comprehensive approach to answer the top questions you’ll face within your organization as you look to improve your pricing strategy and have an impact on your bottom line.

Marcos Rivera, Founder and CEO of Pricing I/O, will guide students through an exclusive 4-week course that will cover topics like building a pricing strategy, the biggest pricing pitfalls to avoid, how to structure pricing research, and developing a GTM strategy for your updated pricing.

Due to the interactive, hands-on nature of this course, enrollment is limited to 40 Executive Members. Pricing For Growth will fill up quickly – enroll today.

marcos

Designer

Marcos Rivera is the founder and CEO of Pricing I/O, a pricing boutique helping SaaS leaders capture value by refining their monetization models. After his years at Vista Equity Partners as a pricing and product management executive, Marcos decided to start his own company coaching executives to achieve game-changing growth.

Information

About

The Pricing For Growth course takes a comprehensive approach to answering the top questions you’ll face within your organization as you look to improve your pricing strategy and have an impact on your bottom line.

This exclusive 4-week course will cover topics like building a pricing strategy, the biggest pricing pitfalls to avoid, how to structure pricing research, and developing a GTM strategy for your updated pricing.

Who Should Enroll

This course is for Executive Members from SaaS businesses looking to better understand and employ pricing strategies for business success.

Impact

By the end of this course, you will:

  • Accelerate ARR growth and market share with a refined pricing strategy
  • Prevent loss of revenue by identifying product value
  • Monetize product value by meeting your customers where they are willing to spend
  • Build a pricing culture within your organization.

Why Enroll

98% of SaaS organizations who made core changes to their pricing strategy saw a positive impact on revenue. Yet the majority of SaaS businesses only spend 6 hours per year on their pricing structure. As we enter a period of economic uncertainty, developing an integrated pricing strategy can create stability and drive profitability for your organization.

Course designer and instructor Marcos Rivera is an award-winning pricing expert who will leave students with actionable tactics, strategies, and playbooks for developing a pricing strategy that will impact your bottom line. This isn’t your average lecture course, participants will be engaged in hands-on interactive activities for the most effective learning experience possible.

Curriculum

Session #1
How To Jumpstart Your SaaS Pricing

By the end of this class, you will be able to:

  • Define your current pricing strategy and pricing fundamentals
  • Evaluate your current product pricing and identify if your pricing is suitable for growth
  • Employ the 54321 Method for pricing analysis

Session #2
SaaS Pricing Pitfalls Holding Back Your Growth

By the end of this class, you will be able to:

  • Use the 12-point scorecard (FITT) to identify the gaps in your pricing strategy
  • Identify ways to optimize your pricing to drive growth

Session #3
How To Talk To Customers About Value and Figure out Willingness To Pay

By the end of this class, you will be able to:

  • Segment your customers for pricing experiments and interviews
  • Leverage the 2×2 matrix and value interviews to identify opportunities for your pricing strategy

Session #4
Rolling Out Your SaaS Pricing Without Losing Revenue or Customers

By the end of this class, you will be able to:

  • Develop a GTM strategy using the pricing rollout method
  • Create valuable enablement campaigns for your internal teams (particularly sales)

What Our Students Have To Say

“Marcos’ class was incredibly comprehensive and chock full of great frameworks to help us look at pricing from many different perspectives. Pricing is one of the most impactful levers we can use to maximize growth—this class showed me how applying the FITT framework and other tactics can make a huge difference in a company’s growth trajectory.”
Sherri Sklar Chief Revenue Officer, Mobilewalla
“Marcos makes pricing understandable and actionable, with strategies and tactics that can start being implemented immediately. Like so many early-stage companies we were struggling with making pricing decisions. Marcos’ class helped our sales and product teams align around simplified guidelines that improved our speed to quote and communication of value.”
Aaron Remorenko Growth Advisor, CoachFirst

Members

$2499

$1499

Closed

Non-Members

$2499

$1499

Closed

Frequently Asked Questions

Pavilion is proud to offer over 25 courses led by award-winning instructors as part of our Core curriculum, all included in the cost of Pavilion Membership. Comparable executive education courses in the market cost $3-6k+, and we’re able to offer all Core courses within the cost of Pavilion Membership.

As we continue to expand our course offerings, we are adding Premium Electives to our offerings which we make available to Pavilion Members at a discounted rate. We are confident that Pavilion remains one of the most impactful investments you can make for your career.

At this time, this course is open to Pavilion Members only. Apply to join Pavilion to enroll in this course.

Applications are currently closed.

Applications are currently closed.

Applications are currently closed.

Due to the length of this course, there will be no cohorts.

After successfully meeting attendance requirements, you will receive a certificate of completion for this course.

Individual Members can enroll in this course at a discounted rate of $1,499, normally $2,499, and is only available to the first 40 Executives who enroll.

Teams Members (our corporate members) have this course included in their cost of membership.

No, there is no final exam at the end of this course.

Yes, 100% attendance is required. We recommend that participants attend the live sessions for the optimal learning experience, but watching session recordings counts towards attendance for those who have scheduling conflicts or are in timezones where live attendance is a challenge.

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