Pricing for Growth

September 22, 2022 – October 13, 2022 | Virtual | Applications due September 8, 2022

Thursdays from 1 pm – 2: 30 pm ET

Open to Executive Members Only

Enrollment limited to 40 accepted applicants

Members

$2499
$1499

Enterprise

$2499
$1499

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Overview

Defining a pricing strategy within B2B SaaS organizations is one of the biggest untapped resources for maximizing revenue and driving profitability. The Pricing For Growth course takes a comprehensive approach to answer the top questions you’ll face within your organization as you look to improve your pricing strategy and have an impact on your bottom line.

Marcos Rivera, Founder and CEO of Pricing I/O, will guide students through an exclusive 4-week course that will cover topics like building a pricing strategy, the biggest pricing pitfalls to avoid, how to structure pricing research, and developing a GTM strategy for your updated pricing.

Due to the interactive, hands-on nature of this course, enrollment is limited to 40 Executive Members. Pricing For Growth will fill up quickly – enroll today.

Designer

Marcos Rivera is the founder and CEO of Pricing I/O, a pricing boutique helping SaaS leaders capture value by refining their monetization models. After his years at Vista Equity Partners as a pricing and product management executive, Marcos decided to start his own company coaching executives to achieve game-changing growth.

Information

About

The Pricing For Growth course takes a comprehensive approach to answering the top questions you’ll face within your organization as you look to improve your pricing strategy and have an impact on your bottom line.

This exclusive 4-week course will cover topics like building a pricing strategy, the biggest pricing pitfalls to avoid, how to structure pricing research, and developing a GTM strategy for your updated pricing.

Who Should Enroll

This course is for Executive Members from SaaS businesses looking to better understand and employ pricing strategies for business success.

Course

By the end of this course, you will:

  • Accelerate ARR growth and market share with a refined pricing strategy
  • Prevent loss of revenue by identifying product value
  • Monetize product value by meeting your customers where they are willing to spend
  • Build a pricing culture within your organization.
Why Enroll

98% of SaaS organizations who made core changes to their pricing strategy saw a positive impact on revenue. Yet the majority of SaaS businesses only spend 6 hours per year on their pricing structure. As we enter a period of economic uncertainty, developing an integrated pricing strategy can create stability and drive profitability for your organization.

Course designer and instructor Marcos Rivera is an award-winning pricing expert who will leave students with actionable tactics, strategies, and playbooks for developing a pricing strategy that will impact your bottom line. This isn’t your average lecture course, participants will be engaged in hands-on interactive activities for the most effective learning experience possible.

What Our Students Have To Say

“Marcos’ class was incredibly comprehensive and chock full of great frameworks to help us look at pricing from many different perspectives. Pricing is one of the most impactful levers we can use to maximize growth—this class showed me how applying the FITT framework and other tactics can make a huge difference in a company’s growth trajectory.”

Sherri Sklar
Chief Revenue Officer, Mobilewalla

Enroll Now

Curriculum

Session #1
How To Jumpstart Your SaaS Pricing

September 22, 2022

By the end of this class, you will be able to:

  • Define your current pricing strategy and pricing fundamentals
  • Evaluate your current product pricing and identify if your pricing is suitable for growth
  • Employ the 54321 Method for pricing analysis
Session #2
SaaS Pricing Pitfalls Holding Back Your Growth

September 29, 2022

By the end of this class, you will be able to:

  • Use the 12-point scorecard (FITT) to identify the gaps in your pricing strategy
  • Identify ways to optimize your pricing to drive growth
Session #3
How To Talk To Customers About Value and Figure out Willingness To Pay

October 6, 2022

By the end of this class, you will be able to:

  • Segment your customers for pricing experiments and interviews
  • Leverage the 2×2 matrix and value interviews to identify opportunities for your pricing strategy
Session #4
Rolling Out Your SaaS Pricing Without Losing Revenue or Customers

October 13, 2022

By the end of this class, you will be able to:

  • Develop a GTM strategy using the pricing rollout method
  • Create valuable enablement campaigns for your internal teams (particularly sales)

What Our Students Have To Say

“Marcos makes pricing understandable and actionable, with strategies and tactics that can start being implemented immediately. Like so many early-stage companies we were struggling with making pricing decisions. Marcos’ class helped our sales and product teams align around simplified guidelines that improved our speed to quote and communication of value.”

Aaron Remorenko
Growth Advisor, CoachFirst

Members

$2499
$1499

Enterprise

$2499
$1499

Frequently Asked Questions

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