CMO-Summit-Logo-web (1)

The essential CMO Summit for the world’s leading marketing executives

March 23, 2023 | San Francisco, CA


Marketing matters more than ever

In the second half of 2022, we watched marketing budgets get slashed. But those who came out ahead were the ones who invested in marketing.

Join the leading marketing minds at the CMO Summit to strategize how you can drive revenue through your marketing efforts and make the case for smarter marketing in your organization.


What to Expect


Expert-led educational sessions, covering topics like using benchmarking data to build your budget, calculating ROI on marketing efforts, aligning sales and marketing, and much more


Hands-on workshop to help you understand your approach to brand building


Authentic opportunities to connect and network with CMOs and VPs of Marketing and Demand Gen from around the world


An executive-only event open to VP+ and C-Suite revenue leaders, including both members and non-members of Pavilion

Join Marketing Leaders from Top SaaS Companies

Summit Agenda

8:00AM – 9:00AM

Check-In and Breakfast

Networking | Partner Booths Open

9:00AM – 9:15AM

Welcome Remarks with Sam Jacobs

9:15AM – 9:45AM

The New Focus for CMOs – Achieving More with Less Through Efficiency & Predictability

With increasing pressure on CMOs to tie their metrics tighter to revenue, focusing on pipeline efficiency can drive material impact to the business. Incremental increases in velocity, conversion, and quality, can drive exponential gains to the top of the funnel and make your overall marketing more impactful.

9:45AM – 10:15AM

Fireside chat with Kipp Bodnar, hosted by Jane Alexander

From starting at HubSpot in 2010 as an Inbound Marketing Specialist, to growing into the role of CMO, Kipp Bodnar has built an impressive marketing career while overseeing exponential growth at HubSpot. Carta CMO Jane Alexander will talk with Kipp about his journey, what he’s learned as part of the team that has grown HubSpot to an $800M company, and how he’s thinking about the future of marketing.

10:15AM – 10:45AM

How data is fueling results in modern marketing organizations

In the era of big data, the CMOs that have the biggest impact will be those who embrace the power of data. This panel will explore how marketers are using data to get ahead.

10:45AM – 11:00AM

Roundtable Discussion

Go deeper into the previous session through moderated discussions with your table of peers

11:00AM – 11:15AM

Morning Break

Networking | Partner Booths Open

11:15AM – 11:45AM

Positioning to WIN in an Era of SaaS Rationalization

At a time when buyers are cutting their SaaS spend, this panel will dig deeper into how leading SaaS marketers are using positioning to stand out and drive pipeline.

11:45AM – 12:15PM

Roundtable Discussion

Go deeper into the previous session through moderated discussions with your table of peers

12:15PM – 12:45PM

Fueling Growth with Creator-Led Marketing

At a time when B2B marketing is saturated and buyers have more tools than ever to block and filter brand messaging, some of the most innovative brands are fueling growth via creator-led marketing.

12:45PM – 1:45PM


Networking | Partner Booths Open

1:45PM – 2:15PM

Lessons from a battle tested CMO on thriving during economic uncertainty

What do high-performing CMOs do to get results in a tough economic climate? 6sense Chief Market Officer Latane Conant will share how she’s thinking about budget and CFO alignment, pipeline creation trends and how to adjust, and how her team is experimenting with new technology.

2:15PM – 2:30PM

Roundtable Discussion

Go deeper into the previous session through moderated discussions with your table of peers

2:30PM – 3:00PM

Generative AI and the Future of Marketing

An in depth conversation about the state of generative AI, what it means for marketers today, and how it will shape the future of marketing.

3:00PM – 3:15PM

Afternoon Break

Networking | Partner Booths Open

3:15PM – 3:45PM

The Boardroom and Beyond: What VCs Expect from CMOs in 2023

Learn what investors are looking for in terms of CMO performance, and what they’re expecting when it comes to board reporting in 2023

3:45PM – 4:00PM

Closing Remarks with Jacco van der Koojj: Great Companies Are Made During Turbulent Times

We are only in the eye of the storm – and B2B SaaS executives need to take inventory of the situation, retool and strengthen their approach NOW! Join Winning by Design Founder Jacco van der Kooij during the closing remarks on some of the latest trends:

  • How to overcome decision complexness across all functions of the customer buying journey.
  • What are the most urgent actions to take, and why up-leveling your team’s skills are more critical than ever.

4:00PM – 5:00PM

Networking Happy Hour

Drinks and light bites will be served

5:30PM – 8:30PM

VIP and All Access Attendee Dinner*

*By invitation only




Alex Poulos, CMO, Crossbeam

Alex Poulos

CMO, Crossbeam

Read Bio
Guy Rubin, Founder & CEO, Ebsta

Guy Rubin

Founder & CEO, Ebsta

Read Bio
Jacco van der Koojj, Founder, Winning by Design

Jacco van der Koojj

Founder, Winning by Design

Read Bio
Jamie Barnett, CMO, Writer

Jamie Barnett

CMO, Writer

Read Bio
Jane Alexander, CMO, Carta

Jane Alexander

CMO, Carta

Read Bio
Jeff Marcoux, CMO, Bombora

Jeff Marcoux

CMO, Bombora

Read Bio
Jon Miller, CMO, Demandbase

Jon Miller

CMO, Demandbase

Read Bio
Karan Singh, Partner, Revenue Excellence, Sapphire Ventures

Karan Singh

Partner, Revenue Excellence, Sapphire Ventures

Read Bio
Kipp Bodnar, CMO, HubSpot

Kipp Bodnar

CMO, HubSpot

Read Bio
Kyle Coleman, SVP Marketing, Clari

Kyle Coleman

SVP Marketing, Clari

Read Bio
Latané Conant, Chief Market Officer, 6sense

Latané Conant

Chief Market Officer, 6sense

Read Bio
Mark Kilens, CMO, Airmeet

Mark Kilens

CMO, Airmeet

Read Bio
Meagan Eisenberg, CMO, Lacework

Meagan Eisenberg

CMO, Lacework

Read Bio
Meghan Keaney Anderson, VP Marketing, Jasper

Meghan Keaney Anderson

VP Marketing, Jasper

Read Bio
Nikki Parker, Senior Vice President, Insight Partners

Nikki Parker

Senior Vice President, Insight Partners

Read Bio
Paul Roetzer, Founder & CEO, Marketing AI Institute

Paul Roetzer

Founder & CEO, Marketing AI Institute

Read Bio
Ramu Yalamanchi, Founder & CEO, Sona Labs LLC

Ramu Yalamanchi

Founder & CEO, Sona Labs LLC

Read Bio
Rowan Noronha, Founder, Product Marketing Community

Rowan Noronha

Founder, Product Marketing Community

Read Bio
Stacey Bishop, Partner, Scale Venture Partners

Stacey Bishop

Partner, Scale Venture Partners

Read Bio
Stephanie Robotham, Value Accelerator Operating Advisor, Goldman Sachs Asset Management

Stephanie Robotham

Value Accelerator Operating Advisor, Goldman Sachs Asset Management

Read Bio
Sydney Sloan, Executive in Residence, Scale Venture Parnters

Sydney Sloan

Executive in Residence, Scale Venture Parnters

Read Bio
Udi Ledergor, Chief Evangelist, Gong

Udi Ledergor

Chief Evangelist, Gong

Read Bio
Will Allred, Co-Founder, Lavender

Will Allred

Co-Founder, Lavender

Read Bio


Summit Venue

W San Francisco 181 3rd St, San Francisco, CA 94103

Thank you to our Sponsors!

Frequently Asked Questions

Marketing executives. All attendees will be vetted to ensure they meet eligibility requirements. Attendees will only be contacted if their registration is declined.

Yes, there is a cost to attend. Please see above for current ticket prices and inclusions. 

Unfortunately there are no refunds after February 28. Tickets can be transferred to another attendee who meets the eligibility requirements.

Full-day of experiential exercises, insightful panels, private roundtable discussions, breakfast, lunch, snacks, and happy hour.

No room block or discount rate is available. The W San Francisco is sold out. Some nearby hotels we’d recommend are: Hyatt Regency San Francisco Downtown SomaThe ClancyClub Quarter Hotel Embarcadero. We recommend you book early as there is a large conference in town that week.

Yes, there is valet parking for $75 at the W San Francisco. There are also several nearby parking garages.

All attendees must purchase a ticket, meet the eligibility requirements, and be approved by our team.

No, we want to see all attendees live and in person so they don’t miss the chance to experience a day of interactive sessions among their peers.

Many sessions are interactive workshops, so only limited session recordings will be available after the event to Pavilion members.

The health and safety of attendees and sponsors is important to the Pavilion Team.

Below are our current health & safety standards. As we draw closer to the event, these standards will be re-evaluated and updated based on current COVID-19 conditions. We will provide additional information to attendees prior to the event.

We ask that attendees not attend the event if he/she/they:

  • Tested positive for COVID within 10 days of the event
  • Have been exposed to COVID within 5 days of the event
  • Or are showing symptoms of COVID on the day or 3 days prior to the event.

Attendees assume all risks, including COVID exposure and any resulting effects, in attending this event, and are expected to follow all official health guidelines. Pavilion will not be held liable for any injury, harm or loss incurred.

Interested in becoming a sponsor?

We offer a variety of customizable sponsorship opportunities.
Contact our Partnerships team for more information.