The essential CMO Summit for the world’s leading marketing executives
March 23, 2023 | San Francisco, CA
Marketing matters more than ever

In the second half of 2022, we watched marketing budgets get slashed. But those who came out ahead were the ones who invested in marketing.

Join the leading marketing minds at the CMO Summit to strategize how you can drive revenue through your marketing efforts and make the case for smarter marketing in your organization.

What to expect

Expert-led educational sessions, covering topics like using benchmarking data to build your budget, calculating ROI on marketing efforts, aligning sales and marketing, and much more

Hands-on workshop to help you understand your approach to brand building

Authentic opportunities to connect and network with CMOs and VPs of Marketing and Demand Gen from around the world

An executive-only event open to VP+ and C-Suite revenue leaders, including both members and non-members of Pavilion

Join Marketing Leaders from Top SaaS Companies

Summit Agenda

8:00AM – 9:00AM

Check-In and Breakfast

Networking | Partner Booths Open

9:00AM – 9:15AM

Welcome Remarks with Sam Jacobs

9:15AM – 9:45AM

The New Focus for CMOs – Achieving More with Less Through Efficiency & Predictability

With increasing pressure on CMOs to tie their metrics tighter to revenue, focusing on pipeline efficiency can drive material impact to the business. Incremental increases in velocity, conversion, and quality, can drive exponential gains to the top of the funnel and make your overall marketing more impactful.

9:45AM – 10:15AM

Fireside chat with Kipp Bodnar, hosted by Jane Alexander

From starting at HubSpot in 2010 as an Inbound Marketing Specialist, to growing into the role of CMO, Kipp Bodnar has built an impressive marketing career while overseeing exponential growth at HubSpot. Carta CMO Jane Alexander will talk with Kipp about his journey, what he’s learned as part of the team that has grown HubSpot to an $800M company, and how he’s thinking about the future of marketing.

10:15AM – 10:45AM

How data is fueling results in modern marketing organizations

In the era of big data, the CMOs that have the biggest impact will be those who embrace the power of data. This panel will explore how marketers are using data to get ahead.

10:45AM – 11:00AM

Roundtable Discussion

Go deeper into the previous session through moderated discussions with your table of peers

11:00AM – 11:15AM

Morning Break

Networking | Partner Booths Open

11:15AM – 11:45AM

Positioning to WIN in an Era of SaaS Rationalization

At a time when buyers are cutting their SaaS spend, this panel will dig deeper into how leading SaaS marketers are using positioning to stand out and drive pipeline.

11:45AM – 12:15PM

Roundtable Discussion

Go deeper into the previous session through moderated discussions with your table of peers

12:15PM – 12:45PM

Fueling Growth with Creator-Led Marketing

At a time when B2B marketing is saturated and buyers have more tools than ever to block and filter brand messaging, some of the most innovative brands are fueling growth via creator-led marketing.

12:45PM – 1:45PM


Networking | Partner Booths Open

1:45PM – 2:15PM

Lessons from a battle tested CMO on thriving during economic uncertainty

What do high-performing CMOs do to get results in a tough economic climate? 6sense Chief Market Officer Latane Conant will share how she’s thinking about budget and CFO alignment, pipeline creation trends and how to adjust, and how her team is experimenting with new technology.

2:15PM – 2:30PM

Roundtable Discussion

Go deeper into the previous session through moderated discussions with your table of peers

2:30PM – 3:00PM

Generative AI and the Future of Marketing

An in depth conversation about the state of generative AI, what it means for marketers today, and how it will shape the future of marketing.

3:00PM – 3:15PM

Afternoon Break

Networking | Partner Booths Open

3:15PM – 3:45PM

The Boardroom and Beyond: What VCs Expect from CMOs in 2023

Learn what investors are looking for in terms of CMO performance, and what they’re expecting when it comes to board reporting in 2023

3:45PM – 4:00PM

Closing Remarks with Jacco van der Koojj: Great Companies Are Made During Turbulent Times

We are only in the eye of the storm – and B2B SaaS executives need to take inventory of the situation, retool and strengthen their approach NOW! Join Winning by Design Founder Jacco van der Kooij during the closing remarks on some of the latest trends:

  • How to overcome decision complexness across all functions of the customer buying journey.
  • What are the most urgent actions to take, and why up-leveling your team’s skills are more critical than ever.

4:00PM – 5:00PM

Networking Happy Hour

Drinks and light bites will be served

5:30PM – 8:30PM

VIP and All Access Attendee Dinner*

*By invitation only


Alex Poulos

Alex Poulos

CMO, Crossbeam

Leader Box <div style="color:#ffffff">Guy Rubin</div>

Guy Rubin

Founder & CEO, Ebsta

Leader Box <div style="color:#ffffff">Jacco van der Koojj</div>

Jacco van der Koojj

Founder, Winning by Design

Leader Box <div style="color:#ffffff">Jamie Barnett</div>

Jamie Barnett

CMO, Writer

Leader Box <div style="color:#ffffff">Jane Alexander</div>

Jane Alexander

CMO, Carta

Leader Box <div style="color:#ffffff">Jeff Marcoux</div>

Jeff Marcoux

CMO, Bombora

Leader Box <div style="color:#ffffff">Jon Miller</div>

Jon Miller

CMO, Demandbase

Leader Box <div style="color:#ffffff">Karan Singh</div>

Karan Singh

Partner, Revenue Excellence, Sapphire Ventures

Leader Box <div style="color:#ffffff">Kipp Bodnar</div>

Kipp Bodnar

CMO, HubSpot

Leader Box <div style="color:#ffffff">Kyle Coleman</div>

Kyle Coleman

SVP Marketing, Clari

Leader Box <div style="color:#ffffff">Latané Conant</div>

Latané Conant

Chief Market Officer, 6sense

Leader Box <div style="color:#ffffff">Mark Kilens</div>

Mark Kilens

CMO, Airmeet

Leader Box <div style="color:#ffffff">Meagan Eisenberg</div>

Meagan Eisenberg

CMO, Lacework

Leader Box <div style="color:#ffffff">Meghan Keaney Anderson</div>

Meghan Keaney Anderson

VP Marketing, Jasper

Leader Box <div style="color:#ffffff">Nikki Parker</div>

Nikki Parker

Senior Vice President, Insight Partners

Leader Box <div style="color:#ffffff">Paul Roetzer</div>

Paul Roetzer

Founder & CEO, Marketing AI Institute

Leader Box <div style="color:#ffffff">Ramu Yalamanchi</div>

Ramu Yalamanchi

Founder & CEO, Sona Labs LLC

Leader Box <div style="color:#ffffff">Rowan Noronha</div>

Rowan Noronha

Founder, Product Marketing Community

Leader Box <div style="color:#ffffff">Stacey Bishop</div>

Stacey Bishop

Partner, Scale Venture Partners

Leader Box <div style="color:#ffffff">Stephanie Robotham</div>

Stephanie Robotham

Value Accelerator Operating Advisor, Goldman Sachs Asset Management

Leader Box <div style="color:#ffffff">Sydney Sloan</div>

Sydney Sloan

Executive in Residence, Scale Venture Parnters

Leader Box <div style="color:#ffffff">Udi Ledergor</div>

Udi Ledergor

Chief Evangelist, Gong

Leader Box <div style="color:#ffffff">Will Allred</div>

Will Allred

Co-Founder, Lavender


Summit Venue

W San Francisco 181 3rd St, San Francisco, CA 94103

Thank you to our Sponsors!

Frequently Asked Questions

Interested in becoming a sponsor?

We offer a variety of customizable sponsorship opportunities.
Contact our Partnerships team for more information.