Video Selling

Over 70% of B2B sellers who use video messaging throughout their sales process report higher response rates and accelerated deal cycles, while more than 50% report higher close rates. 

In this course, you’ll learn the fundamentals of leveraging video messages and screen recordings to more effectively and efficiently prospect, increase lead conversion, and shorten deal cycles. 

You’ll walk away with actionable insights into which types of videos have the greatest impact, tips for ensuring your videos get viewed, and insight on how to make the most of the latest video-selling tools.

Enrollment Closed. View Course Catalog >>

Tyler Lessard - Video Selling

Tyler Lessard, Instructor

Tyler Lessard is a self-proclaimed “B2B Marketing and Sales executive masquerading as a content creator and amateur comedian.”.

As the former-VP of Marketing at Vidyard, Tyler deeply understands video marketing and video selling. He has co-authored a book called The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World.

Connect with Tyler

Course curriculum

This course is designed for those wanting to incorporate personalized videos into their outreach process. 

This course is also recommended for but not limited to Account Executives, Sales Development Reps, Business Development Reps, Account Managers, and Sales Directors.

Session 1:
Video Prospecting and The 4 E’s of Video

 

By the end of this class, you will be able to:

  • Record, send, and track video messages via email and social media
  • Leverage the power of video to earn attention and boost response rates
  • Maximize views and the overall impact of video messages in a sales sequence

Session 2:
Using Video to Earn Trust, Accelerate Deals, and Increase Close Rates

 

By the end of this class, you will be able to:

  • Effectively utilize video messages, screen recordings, and off-the-shelf videos throughout your sales cycle
  • Create a better buying experience with on-demand personalized video content
  • Apply tips and techniques from other sellers who have used video to shorten deal cycles and increased close rates

Session 3:
From Hater to Creator: Tips and Techniques for Elevating Your Video Skills

 

By the end of this class, you will be able to:

  • Create a video recording environment that makes you feel comfortable and confident every time you hit record
  • Be confident yet casual while striking a balance between the professional and  personal while on camera
  • More comfortably leverage different video recording and editing tools for next-level video creation

Expected Results

By the end of this course, you will have the knowledge and skills to be able to:

  • Increase response rate
  • Increase engagement rates
  • Shorten average deal cycle
  • Work more efficiently and effectively
Enrollment Closed. View Course Catalog >>
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