
Video Selling
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Overview
Over 70% of B2B sellers who use video messaging throughout their sales process report higher response rates and accelerated deal cycles, while more than 50% report higher close rates.
In this course, you’ll learn the fundamentals of leveraging video messages and screen recordings to more effectively and efficiently prospect, increase lead conversion, and shorten deal cycles.
You’ll walk away with actionable insights into which types of videos have the greatest impact, tips for ensuring your videos get viewed, and insight on how to make the most of the latest video-selling tools.

Designer
Tyler Lessard is a self-proclaimed “B2B Marketing and Sales executive masquerading as a content creator and amateur comedian.”.
As VP of Marketing at Vidyard, Tyler lives and breathes video marketing and video selling. He has co-authored a book called The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World.
Information
About
Increase prospect engagement and lead conversation rates by adding video messaging to your omnichannel sales approach. This course will teach you the fundamentals of leveraging video messages and screen recordings, making you a more effective and efficient seller.
Who Should Enroll
This course is designed for those wanting to incorporate personalized videos into their outreach process.
This course is also recommended for but not limited to Account Executives, Sales Development Reps, Business Development Reps, Account Managers, and Sales Directors.
Why Enroll
By the end of this course, you will be equipped with the knowledge and skills to:
- Increase response rate
- Increase engagement rates
- Shorten average deal cycle
- Work more efficiently and effectively
Impact
This course is designed for those wanting to incorporate personalized videos into their outreach process.
This course is also recommended for but not limited to Account Executives, Sales Development Reps, Business Development Reps, Account Managers, and Sales Directors.
Curriculum
Session #1
Video Prospecting and The 4 E’s of Video
By the end of this class, you will be able to:
- Record, send, and track video messages via email and social media
- Leverage the power of video to earn attention and boost response rates
- Maximize views and the overall impact of video messages in a sales sequence
Session #2
Using Video to Earn Trust, Accelerate Deals, and Increase Close Rates
By the end of this class, you will be able to:
- Effectively utilize video messages, screen recordings, and off-the-shelf videos throughout your sales cycle
- Create a better buying experience with on-demand personalized video content
- Apply tips and techniques from other sellers who have used video to shorten deal cycles and increased close rates
Session #3
From Hater to Creator: Tips and Techniques for Elevating Your Video Skills
By the end of this class, you will be able to:
- Create a video recording environment that makes you feel comfortable and confident every time you hit record
- Be confident yet casual while striking a balance between the professional and personal while on camera
- More comfortably leverage different video recording and editing tools for next-level video creation
Frequently Asked Questions
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This course is included in the cost of a Pavilion Membership.
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At this time, this course is open to Pavilion Members only. Apply to join Pavilion to enroll.
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This course starts on April 12, 2023, and lasts 3 weeks.
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Applications are currently closed.
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Live, virtual sessions occur weekly on Wednesdays from 3:00 pm – 4:30 pm ET.
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Due to the length of this course, there will be no cohorts.
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Yes, there is a final exam at the end of this course. A passing score of 80% must be attained in order to receive your certificate.
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Yes, 100% attendance is required. We recommend that participants attend the live sessions for the optimal learning experience. However, watching session recordings count toward attendance for those who have scheduling conflicts or are in time zones where live attendance is a challenge.
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After successfully meeting attendance requirements and passing the final exam, you will receive a certificate that you can add to your Licenses and Certification Section on LinkedIn.