The go-to newsletter for Go-To-Market leaders
Welcome to your essential Thursday read—Topline, the premier newsletter for GTM leaders in B2B tech. Stay ahead with up-to-date industry developments, discover the latest trends in go-to-market, and tap into relevant benchmarking data.
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Why Subscribe?
- Expert Commentary: Dive into weekly commentaries curated by editor Asad Zaman, exploring the nuances of go-to-market strategies and developments driving the B2B tech industry.
- Exclusive Data: Gain access to industry benchmarks and trend analysis that keep you ahead of the curve.
- Community Highlights: Celebrate key achievements and milestones within the B2B tech community—be inspired by the leaders shaping our industry.
Asad Zaman
CEO of Sales Talent Agency
Co-Host of Topline Podcast and Editor in Chief of the Topline Newsletter
Previously, in Topline Newsletter...
The Ghost Running Salesforce's Partner Strategy
AJ Bruno
This editorial appeared in the June 19th, 2025, issue of the Topline newsletter.
Why 85% of AI Projects Are Expensive Failures
James McKay
This editorial appeared in the June 12th, 2025, issue of the Topline newsletter.
Entry Level Jobs: Going…Going…Gone
Asad Zaman
This editorial appeared in the June 5th, 2025, issue of the Topline newsletter.
The Death of the Predictable Revenue Era?
Jamie Scarborough
This editorial appeared in the May 29th, 2025, issue of the Topline newsletter.
What Databricks & Owner.com Know About AI + GTM
Asad Zaman
This editorial appeared in the May 22nd, 2025, issue of the Topline newsletter.
The Man Who Mastered AI + GTM: Meet Jordan Crawford
Asad Zaman
This editorial appeared in the May 15th, 2025, issue of the Topline newsletter.
WTF is an “AI-First” company?
Asad Zaman
This editorial appeared in the May 8th, 2025, issue of the Topline newsletter.
The US Military’s Secret to Hiring in an Age of Permanent Turbulence
Asad Zaman
This editorial appeared in the April 17th, 2025, issue of the Topline newsletter. Want all of the latest go-to-market insights? Subscribe to Topline and get the full...
The $11 Trillion Week: The Era of Extreme Volatility Is Here
Asad Zaman
This editorial appeared in the April 11th, 2025, issue of the Topline newsletter.
Smoke Signals from the Future: The Death of Coding and What Comes Next
Asad Zaman
This editorial appeared in the April 3rd, 2025, issue of the Topline newsletter.
The 11X Fraud vs. The AI SDR Future
Asad Zaman
This editorial appeared in the March 27th, 2025, issue of the Topline newsletter.
Why 79% of Exit Dollars Go to Just 24% of Companies
Ayaz Hameed
This editorial appeared in the March 13th, 2025, issue of the Topline newsletter.
Why Companies Stall and How to Get Unstuck
Sam Jacobs
This editorial appeared in the March 6th, 2025, issue of the Topline newsletter.
OpenAI's $1M Test: AI Models Failed 67% of Real Coding Tasks
Asad Zaman
This editorial appeared in the February 20th, 2025, issue of the Topline newsletter.
MIT, Klarna, and Cursor: Three Stories That Reveal AI's True Impact
Asad Zaman
This editorial appeared in the February 20th, 2025, issue of the Topline newsletter.
Deep Research: OpenAI Just Fixed Sales' Biggest Problem
Asad Zaman
This editorial appeared in the February 6th, 2025, issue of the Topline newsletter.
Breaking: Tech Writer Finds Sales Lesson in Sonic Boom
Asad Zaman
This editorial appeared in the January 30th, 2025, issue of the Topline newsletter.
Your Usage-Based Pricing Has a Sales Compensation Problem
Matt Braley
This editorial appeared in the January 23rd, 2025, issue of the Topline newsletter.
The 1:1 Isn’t Dead & 4 Other CEO Lessons From 2024
AJ Bruno
This editorial appeared in the January 2th, 2025, issue of the Topline newsletter.
The Great Customer Success Identity Crisis
Julie Persofsky
This editorial appeared in the January 16th, 2025, issue of the Topline newsletter.
Why 2025 Could Be Tech’s Next Big Year
Asad Zaman
This editorial appeared in the December 5th, 2024, issue of the Topline newsletter.
$700M Saved: The Biggest AI Impact Story of 2024
Asad Zaman
This editorial appeared in the December 12th, 2024, issue of the Topline newsletter.
