LinkedIn Brand Building and Social Selling

In this 6-week course, you’ll learn a step-by-step process to hone your brand, optimize your profile, create different types of content, use LinkedIn in your sales efforts, and create strategies for ongoing success.

Course details

Enrollment type: On Demand
Open to: Executive and Associate Members

Enroll On Demand

Tom Boston, Instructor

Tom Boston is the Brand Awareness Manager at Salesloft, where he produces weekly content that salespeople love. In his role, he spreads the word on the power of a sales engagement platform, whilst empowering salespeople to sell better using social media.

Tom is widely regarded as a thought leader within the sales space and credits a lot of his success to creating consistent content that his audience relates to. His light-hearted approach to content creation has meant he’s built an engaged following for his weekly videos, articles, and funny memes. He’s the self-proclaimed savior of the distressed salesperson, producing hilarious sales-related content relatable to anyone in sales.

Connect with Tom

Course curriculum

Session 1:
Building Your Personal Brand

Explain the impact of personal branding on sales
Articulate key elements of your personal brand in a Personal Brand Framework
Identify opportunities that express your personal brand through LinkedIn content and engagement

Session 2:
Optimizing Your Profile

Select profile and cover photos that reflect your brand
Draft a headline and About Me section that capture attention
Leverage Creator Mode to amplify your brand

Session 3:
Creating Text Content

Design a post that is visually appealing
Draft a text post with content that engages your audience
Leverage a catalog of ideas for writing posts

Session 4:
Creating Multimedia Content

Employ best practices for creating posts with more than just text
Create videos that reel people in
Leverage a catalog of ideas for multimedia posts

Session 5
Using LinkedIn in the Sales Process

Draft compelling connection requests tailored to your prospects
Start conversations that get responses
Create a social selling sequence incorporating LinkedIn

Session 6
Building Content and Engagement Strategies

Create an engagement strategy that helps you become a voice for your industry that actively engages with buyers
Create a strategy for planning, creating, and posting content on a regular basis

Course FAQ

: This program is included in the cost of a Pavilion Membership. Not a member? Join now.
: At this time, this program is open to Pavilion Members only. Join Pavilion to enroll for free.
: Enroll on demand at any time.
: Due to this course being on demand, you can participate in sessions at your own pace.
: We ONLY offer Executives the opportunity to get certified in On Demand offerings, and we currently only offer certificates for these Executive-level offerings:

CRO School

CMO School

Enterprise GTM School
: This course is designed for SDRs, BDRs, AEs, CSMs, or other go-to-market professionals looking to build their personal brand on LinkedIn to drive more sales.
: By the end of this course, you will be equipped with the knowledge and skills to:

Increase connections and followers on LinkedIn

Increase engagement and views of your content

Increase response rate from outreach

Increase inbound leads

Meet your quota more quickly, easily, and consistently
: Social Selling is increasingly a core skill for salespeople and other go-to-market professionals, right up there alongside cold calling and cold emailing. Did you know…

Social sellers are 51% more likely to achieve their quotas

98% of sales reps with more than 5,000 LinkedIn connections meet or surpass quotas

41% of B2B buyers view 3-5 pieces of content online before interacting with a salesperson.