Customer success is not just about meeting your clients’ needs—it’s about identifying all the ways of potentially adding value for the customer and using that as an opportunity for growth. The modern-day sales and CS landscape is increasingly complex, but at its core, CS puts the needs of the customer and the strategic value of their company into action, fueling growth. Growth-oriented CS team cans:
- Identify if a customer is primed for growth
- Hold conversations that convert
- Understand the role they play in the renewal process
- Leverage new skillsets of modern-day Customer Success Managers
We teamed up with Gainsight to interview top leaders on their strategies for turning CS into a revenue-generating machine—and how you can, too.