Marketing School
April 5, 2023 – June 7, 2023 | Virtual | Applications due March 23, 2023
Wednesdays from 11:00 AM – 12:30 PM ET
Designed for early career Marketing professionals, Open to Associate members
Overview
In this 10-week comprehensive program, you will learn from industry leaders across disciplines how to improve your skills as a marketer, a manager, and an ethical leader. You’ll examine the “pillar” disciplines of marketing and the core tenets of sales. Then you’ll learn how to use those fundamentals to become a better marketer, and a better leader while determining whether being an executive is your ultimate path.
Kathleen Booth joined Pavilion as a member in 2019, and later went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, SVP of Marketing.
Prior to joining Pavilion, Kathleen was founder and CEO of Quintain Marketing, a digital marketing agency. After selling her company and before joining Pavilion, she held marketing leadership roles at VC-backed B2B technology companies including Attila Security, clean.io, and Tradeswell and continues to serve as an advisor and fractional CMO to early stage B2B SaaS and Web3 startups.
Information
In this 10-week comprehensive program, you will learn from industry leaders across disciplines how to improve your skills as a marketer, a manager, and an ethical leader. You’ll examine the “pillar” disciplines of marketing and the core tenets of sales. Then you’ll learn how to use those fundamentals to become a better marketer, and a better leader while determining whether being an executive is your ultimate path.
This school is designed for marketing professionals with a few years of experience who want a comprehensive overview of the marketing function as they look to grow into a leadership position.
By the end of this course you will have the knowledge and skills to be able to:
- Increase pipeline through improved demand gen strategies
- Drive revenue through stronger alignment with your sales team
- Create a community of your successful customers
- Leverage brand to improve your bottom line
You will learn from industry leaders across disciplines how to improve your skills as a marketer, a manager, and an ethical leader.
Curriculum
Understanding Marketing Means Understanding Sales
By the end of this class, you will be able to:
- Build a stronger relationship with your sales team
- Understand the motivations of sales teams and how to effectively work with them
Setting Marketing Goals
By the end of this class, you will be able to:
- Clearly name the problem you’re solving and leave room for iteration
- Better align with outside teams to meet common goals
- Choose the top KPIs to track success and which of those you’ll share outside your team
Product Marketing
By the end of this class, you will be able to:
- Understand the benefits of effective product marketing
- Integrate product marketing into your marketing mix
- Measure the impact of product marketing
Content Marketing
By the end of this class, you will be able to:
- Understand how content marketing combines the powerful art of storytelling with the science of marketing
- Measure your content marketing efforts
Customer Marketing
By the end of this class, you will be able to:
- Implement a customer marketing strategy within your organization
- Create a community of your successful customers
Demand Generation
By the end of this class, you will be able to:
- Build a demand gen program that supports overall marketing efforts
- Develop a budget that delivers impactful ROI on your demand gen strategy
Marketing Tech and Operations
By the end of this class, you will be able to:
- Build an effective tech stack
- Improve a bad tech stack
- Diagnose where to focus within the revenue machine
Brand 101
By the end of this class, you will be able to:
- Leverage the power of branding to elevate your company’s performance
- Measure the impact of brand on your bottom line
Landing The Job
By the end of this class, you will be able to:
- Perform due diligence when considering new opportunities
- Understand when a new opportunity is a good opportunity
Managing A Marketing Budget
By the end of this class, you will be able to:
- Build a strong marketing budget from scratch
- Inherit a budget and make improvements
- Make optimizations based on deeper truths that numbers tell us
What Our Students
Have To Say
Have To Say
“Pavilion University’s Marketing School not only has an extremely well thought out curriculum, but they also bring in expert speakers currently working in the industry with valuable and actionable insights, frameworks and methodologies. I’d highly recommend the PavU Marketing School to any level of marketer!”
Ryan MacDougall
Product Marketing Manager, Wagepoint