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Marketing School

February 16 – May 4, 2022 | Virtual | Applications Due January 26, 2022

Wednesdays, 11:00 a.m. – 12:30 p.m. ET plus Weekly Cohorts

For Associates and Analysts with an Annual Membership

About the School

During this 12-week comprehensive program, you will learn from industry leaders of multiple disciplines how to improve your skills as a marketer, a manager, and an ethical leader. You’ll spend time examining the “pillar” disciplines of marketing and the core tenets of sales. Then you’ll learn how to use those fundamentals to become a better marketer, and a better leader while determining whether being an executive is your ultimate path.

School Curriculum

Learn strategies, processes and tactics from industry leading experts.

Being a Great Marketing Leader
How Does Sales Even Work?
Marketing and Sales Alignment
Product Marketing
Demand Gen
Content Marketing
Customer Marketing
The Player Coach Dilemma
How to start thinking of supporting a business
Managing a Marketing Budget
Marketing Tech and Operations
Landing the Job: What to Look for

Frequently Asked Questions

When will this school take place?

Associate Marketing School will occur weekly on Wednesdays from 11 a.m. – 12:30 p.m. ET starting February 16th through May 4th, 2022.

Is this course for Members only?

Yes, you must be a Pavilion Associate and Analyst Members on an Annual Plan. If you’re not a Member, apply here.

Who should apply for this school?

Members looking to build their skillset as a marketer looking to grow to the VP-level.

When are applications due?

Applications are closed for the spring semester.

Is attendance mandatory?

Yes, at least 80% attendance is mandatory and expected for all sessions.

Will school sessions be recorded?

Yes, all school sessions will be recorded and shared.

What does the school cost?

This school is FREE to Pavilion Members on an Annual Plan.

What will I receive for school completion?

After successful completion, you will receive a certificate of completion.

What if I'm not a member?

You must be a member to participate. Apply today to experience Pavilion Member benefits.