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Marketing School

April 5, 2023 – June 7, 2023 | Virtual | Applications due March 23, 2023

Wednesdays from 11:00 AM – 12:30 PM ET

Designed for early career Marketing professionals, Open to Associate members

Overview

In this 10-week comprehensive program, you will learn from industry leaders across disciplines how to improve your skills as a marketer, a manager, and an ethical leader. You’ll examine the “pillar” disciplines of marketing and the core tenets of sales. Then you’ll learn how to use those fundamentals to become a better marketer, and a better leader while determining whether being an executive is your ultimate path.

2023 Dean

Kathleen Booth joined Pavilion as a member in 2019, and later went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, SVP of Marketing.

Prior to joining Pavilion, Kathleen was founder and CEO of Quintain Marketing, a digital marketing agency. After selling her company and before joining Pavilion, she held marketing leadership roles at VC-backed B2B technology companies including Attila Security, clean.io, and Tradeswell and continues to serve as an advisor and fractional CMO to early stage B2B SaaS and Web3 startups.

Information

About The Course

In this 10-week comprehensive program, you will learn from industry leaders across disciplines how to improve your skills as a marketer, a manager, and an ethical leader. You’ll examine the “pillar” disciplines of marketing and the core tenets of sales. Then you’ll learn how to use those fundamentals to become a better marketer, and a better leader while determining whether being an executive is your ultimate path.

Who Should Enroll

This school is designed for marketing professionals with a few years of experience who want a comprehensive overview of the marketing function as they look to grow into a leadership position.

Course Impact

By the end of this course you will have the knowledge and skills to be able to:

  • Increase pipeline through improved demand gen strategies
  • Drive revenue through stronger alignment with your sales team
  • Create a community of your successful customers
  • Leverage brand to improve your bottom line

 

Why Enroll

You will learn from industry leaders across disciplines how to improve your skills as a marketer, a manager, and an ethical leader.

Curriculum

Session #1
Understanding Marketing Means Understanding Sales

By the end of this class, you will be able to:

  • Build a stronger relationship with your sales team
  • Understand the motivations of sales teams and how to effectively work with them
Session #2
Setting Marketing Goals

By the end of this class, you will be able to:

  • Clearly name the problem you’re solving and leave room for iteration
  • Better align with outside teams to meet common goals
  • Choose the top KPIs to track success and which of those you’ll share outside your team
Session #3
Product Marketing

By the end of this class, you will be able to:

  • Understand the benefits of effective product marketing
  • Integrate product marketing into your marketing mix
  • Measure the impact of product marketing
Session #4
Content Marketing

By the end of this class, you will be able to:

  • Understand how content marketing combines the powerful art of storytelling with the science of marketing
  • Measure your content marketing efforts
Session #5
Customer Marketing

By the end of this class, you will be able to:

  • Implement a customer marketing strategy within your organization
  • Create a community of your successful customers
Session #6
Demand Generation

By the end of this class, you will be able to:

  • Build a demand gen program that supports overall marketing efforts
  • Develop a budget that delivers impactful ROI on your demand gen strategy
Session #7
Marketing Tech and Operations

By the end of this class, you will be able to:

  • Build an effective tech stack
  • Improve a bad tech stack
  • Diagnose where to focus within the revenue machine
Session #8
Brand 101

By the end of this class, you will be able to:

  • Leverage the power of branding to elevate your company’s performance
  • Measure the impact of brand on your bottom line
Session #9
Landing The Job

By the end of this class, you will be able to:

  • Perform due diligence when considering new opportunities
  • Understand when a new opportunity is a good opportunity
Session #10
Managing A Marketing Budget

By the end of this class, you will be able to:

  • Build a strong marketing budget from scratch
  • Inherit a budget and make improvements
  • Make optimizations based on deeper truths that numbers tell us

What Our Students
Have To Say

“Pavilion University’s Marketing School not only has an extremely well thought out curriculum, but they also bring in expert speakers currently working in the industry with valuable and actionable insights, frameworks and methodologies. I’d highly recommend the PavU Marketing School to any level of marketer!”

Ryan MacDougall
Product Marketing Manager, Wagepoint

Frequently Asked Questions