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Cold Calling Course

July 13 – July 27, 2022 | Virtual | Applications due June 30, 2022

Wednesdays 11am – 12:30pm ET

Open to All Members

About the Course

Cold calling is an essential skill for any sales development professional–it is the most direct way to connect and begin to build a relationship with current and prospective customers. Differentiating selling from soliciting can be difficult – this course will show you how I built a $1M book of business in just 18 months through cold calling alone. 

This 3-week course will help you make cold calls efficiently and confidently. You’ll learn how to prepare for the call, build a directional script and introduction, work to gather more intel, and turn cold calling into warm calling. After completing the course, your cold calling will be stronger, leading to booking more meetings, sourcing more pipeline, and closing more deals.

Course Curriculum

Research and Due Diligence

Learn how to prepare for cold calling by collecting intel that will help you build pipeline, book more meetings, and read financial statements. 

Scripting and Prioritizing Information

Learn how to identify and prioritize your reasons for the call. In this class you’ll learn how to condense the information you gathered in research and due diligence into a script or guideline for cold calls. 

Cold Calling, Objection Handling, and Follow Up Steps

Learn how to leverage your research skills, scripting, and tonality in a way that leads to more successful call outcomes. 

Course Designer

Josh Roth is a leader with over 10 years of sales experience, including two exits (one IPO and one acquisition). Josh started his career making 120 cold calls per day and built a $1M book of business in just 18 months exclusively through cold calling. In his career, Josh has now made over 100,000 cold calls and built a book of business of over $15M. He was a co-founder of SDR Defenders and is currently VP of Commercial Sales at Lob, as well as an advisor to Series A-B SaaS revenue organizations.

Frequently Asked Questions

When will this course take place?

This intensive course will occur weekly on Wednesdays from 11am – 12:30pm ET starting July 13th through July 27th, 2022.

Is this course for Members only?

Yes, you must be a Pavilion Member to take this course.

Who should apply for this course?

Existing SDRs, full cycle AEs, and anyone looking to improve their cold calling skills or transition into a sales role.

When are applications due?

Applications are due no later than June 30th, 2022.

Is attendance mandatory?

Yes, attendance is mandatory and expected for all sessions.

Will course sessions be recorded?

Yes, all course sessions will be recorded and shared.

What does the course cost?

Tuition is included in the cost of Pavilion membership.

What will I receive for course completion?

After successfully meeting all requirements, you will receive a certificate of completion for this course.

What if I'm not a member?

You must be a member to participate. Apply today to experience Pavilion Member benefits.

Ready to apply?