From first touch to offboarding, revenue teams need to be aligned in how they execute the customer experience. Forbes found that 77% of consumers say inefficient customer experiences detract from their quality of life. Even more, 73% of consumers say that a good experience is key to influencing their brand loyalties. This aligns with the fact that brands with superior customer experience bring in five to seven times more revenue than those that have an inferior experience.

So, what does it mean to provide a top tier experience? And how can your org pull it off? We teamed up with Sendoso to interview top sales and marketing leaders on their strategies for alignment, shortening the deal cycle, and creating a memorable customer experience for all the right reasons.