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Cold Emailing

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A proven method for increasing sales leads and expanding business networks, cold emailing is a powerful tool for any sales, marketing, or revenue professional to have in their arsenal. 

Over 4 weeks, participants will master successful cold email practices. You’ll learn to craft compelling subject lines, create relevant personalization, produce effective calls to action, and more to help your pitch stand out in a flooded inbox.


Will Allred is the Co-Founder and COO of Lavender. It is his fundamental belief that through the proper application of technology, we can enhance our ability to connect as people. In addition to his work with Lavender, Will is also a strategic advisor for Dooly.



In this 4-week course, students will learn how to quickly craft personalized cold emails that receive replies. Topics covered will include inbox triage, personalization, cadence design and follow-up, and a live email review session where students will be asked to bring in examples of their own cold outreach.

Who Should Enroll?

This course is designed for sales reps looking to improve their personalized cold emailing skills.


By the end of this course, you will be equipped with the knowledge and skills to:

  • Analyze, adjust, and write personalized emails faster
  • Test messaging and channels to build a thoughtful and impactful outreach and follow-up sequence
  • Increase your email open, reply, and meetings booked rate
Why Enroll

In 2020, we saw the selling environment shift to existing primarily online and the rate at which companies are transforming into digital organizations is only increasing. Sellers are competing for a prospect’s attention more now than ever. Learn how to break through the noise using personalization at scale with this course.


Session #1
Inbox Triage

By the end of this class, you will be able to:

  • Avoid using templates, as they lack the flexibility needed for a personalization-first email
  • Analyze, adjust, and write emails faster
  • Write an email that flows
Session #2
Personalization 101

By the end of this class, you will be able to:

  • Write a personalized email that creates context around the customer insight or problem
  • Improve open and response rate
  • Research and personalize at scale by segmenting and tiering customers
Session #3
Cadence Design & Following Up

By the end of this class, you will be able to:

  • Leverage an omnichannel approach to receive a reply and test to find which approach or channels work best
  • Use follow up messages to further your story and build curiosity but not satisfy it
Session #4
Live Coaching & Re-Writes

In this class:

  • The instructor will review the topics presented in weeks 1-3
  • Students will be asked to bring real cold emails to class for a live review session

Frequently Asked Questions