Cold Emailing

A proven method for increasing sales leads and expanding business networks, cold emailing is a powerful tool for any sales, marketing, or revenue professional to have in their arsenal. 

Over 4 weeks, participants will master successful cold email practices. You’ll learn to craft compelling subject lines, create relevant personalization, produce effective calls to action, and more to help your pitch stand out in a flooded inbox.

Course details

Enrollment type: On demand  
Open to: Executive and Associate Members

Enroll on demand


Will Allred, Instructor

Will Allred is the Co-Founder and COO of Lavender. It is his fundamental belief that through the proper application of technology, we can enhance our ability to connect as people. In addition to his work with Lavender, Will is also a strategic advisor for Dooly.

Connect with Will

Course curriculum

This course is designed for sales reps looking to improve their personalized cold emailing skills.

Session 1:
Inbox Triage


By the end of this class, you will be able to:

  • Avoid using templates, as they lack the flexibility needed for a personalization-first email
  • Analyze, adjust, and write emails faster
    Write an email that flows

Session 2:
Personalization 101


By the end of this class, you will be able to:

  • Write a personalized email that creates context around the customer insight or problem
  • Improve open and response rate
    Research and personalize at scale by segmenting and tiering customers

Session 3:
Cadence Design & Follow Up


By the end of this class, you will be able to:

  • Leverage an omnichannel approach to receive a reply and test to find which approach or channels work best
  • Use follow up messages to further your story and build curiosity but not satisfy it

Session 4:
Coaching & Re-Writes


By the end of this class, you will be able to:

  • The instructor will review the topics presented in weeks 1-3
  • Students will be asked to bring real cold emails to class for a live review session

Expected Results

By the end of this school, you will have the knowledge and skills to be able to:

  • Analyze, adjust, and write personalized emails faster
  • Test messaging and channels to build a thoughtful and impactful outreach and follow-up sequence
  • Increase your email open, reply, and meetings booked rate
PavU2 1

Course FAQ

This program is included in the cost of a Pavilion Membership. Not a member? Join now.

At this time, this program is open to Pavilion Members only. Join Pavilion to enroll for free.

Enroll on demand at any time.

Due to this course being on demand, you can participate in sessions at your own pace.

Due to this program being offered on demand, you can enroll at any time.

We ONLY offer Executives the opportunity to get certified in On Demand offerings, and we currently only offer certificates for these Executive-level offerings:

  • CRO School
  • CMO School
  • Enterprise GTM School

Join Pavilion to enroll in Cold Emailing

Develop your career alongside a powerful network of founders, CEOs, and sales, marketing, and customer success leaders.