Go-to-Market
Go-to-Market
2 min read
From Faster and Cheaper to Better: How Smartling Leveraged AI to Redefine Translation Quality
In the $40 billion global translation industry, speed and cost have long been the focus of innovation. For Bryan Murphy, CEO of Smartling, the real …
Go-to-Market
3 min read
Is The Challenger Sale dead or just dormant?
This editorial appeared in the August 7th, 2025, issue of the Topline newsletter.
Go-to-Market
2 min read
The AI Shift That Could Reshape SaaS: Switching Costs, Ramp’s Play, and the Limits of Vibe Coding
When Sam Jacobs, Asad Zaman, and AJ Bruno sat down for this week’s Topline, they were fresh off an in-person mastermind retreat — 13 courses of …
Go-to-Market
2 min read
From SDR to CEO: How Evan Huck Is Scaling UserEvidence With Brand, Grit, and Community
When Evan Huck started his career as an SDR in 2010, he couldn’t have predicted that one day he’d be leading one of the most creative go-to-market …
Go-to-Market
3 min read
The Kiss That Set Off a B2B Brand Crisis
This editorial appeared in the July 31st, 2025, issue of the Topline newsletter.
Go-to-Market
4 min read
GTM Engineers Are Eating RevOps' Lunch
This editorial appeared in the July 24th, 2025, issue of the Topline newsletter.
Go-to-Market
3 min read
What Public SaaS Can Learn from Private Equity
In the era of product-led growth, AI euphoria, and a public market that demands ruthless efficiency, founders face a new frontier—not of innovation, …
Go-to-Market
3 min read
What Windsurf’s Exit Says About Startup Culture in 2025
When news broke that AI coding startup Windsurf had been acquired by Google for $2.4 billion, the tech world lit up. But as the details surfaced, …
