Go-to-Market
Go-to-Market
3 min read
What Databricks & Owner.com Know About AI + GTM
This editorial appeared in the May 22nd, 2025, issue of the Topline newsletter.
Go-to-Market
6 min read
The Man Who Mastered AI + GTM: Meet Jordan Crawford
This editorial appeared in the May 15th, 2025, issue of the Topline newsletter.
Sales
8 min read
Layering Sales Led Growth Without Breaking the Product with John Eitel
Most companies add a sales-led growth motion to their product-led foundation at the wrong time, triggered by the wrong signals, and build it in the …
Go-to-Market
3 min read
WTF is an “AI-First” company?
This editorial appeared in the May 8th, 2025, issue of the Topline newsletter.
Thought Leadership
3 min read
Leading Through Uncertainty: Navigating Revenue Teams Through Economic Headwinds
As economic caution becomes the default customer mindset and sales cycles stretch, revenue leaders need battle-tested strategies for maintaining team …
Sales
5 min read
The Rise of the 10X SDR with Florin Tatulea of Common Room
Most revenue leaders are making a critical mistake with AI: using it to do more of the same, just at greater scale. They're taking the same outbound …
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Thought Leadership
3 min read
Leading Through Uncertainty: Strategic Approaches for Revenue Leaders
In a business climate characterized by increasing volatility and unpredictability, revenue leaders face mounting pressure to maintain performance …
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Thought Leadership
2 min read
Leading Through Uncertainty: Winning Sales Strategies When Buyers Adopt a 'Wait and See' Mindset
In today's uncertain economic climate, revenue leaders face unprecedented challenges as buyers delay decisions and sales cycles extend. Recent data …
