Go-to-Market
Go-to-Market
4 min read
The Ghost Running Salesforce's Partner Strategy
This editorial appeared in the June 19th, 2025, issue of the Topline newsletter.
Sales
5 min read
Jason Wolf on Uncovering Hidden Growth Opportunities in Go-To-Market
Last week I sat down with Jason Wolf, President at Full Story and former Global CRO who scaled SAP Ariba from sub-$200M to $1.7B over 16 years. We …
Go-to-Market
4 min read
Why 85% of AI Projects Are Expensive Failures
This editorial appeared in the June 12th, 2025, issue of the Topline newsletter.
Sales
6 min read
Why Product Thinking Beats Process Obsession in GTM with Sangeeta Chakraborty
Most revenue leaders sit in weekly leadership meetings across from someone who possesses frameworks that could revolutionize how they build their …
Go-to-Market
1 min read
Are CRMs Becoming Just Another Database for AI?
We explore how ChatGPT’s new integration capabilities are poised to turn CRMs like Salesforce and HubSpot into “just another database.” This episode …
Sales
5 min read
The Platform Paradox: Why Your Best Sellers Could Struggle (And How to Fix It)
Here's a counterintuitive truth that will make most CROs uncomfortable: when you transition from a single product to a multi-product platform, your …
