Go-to-Market
Go-to-Market
1 min read
Why Adaptation Is the Only Strategy That Works in AI
Sam Jacobs, AJ Bruno, and Asad Zaman unpack what it means to lead through uncertainty in a time of rapid change. They reflect on Q2 wins, the …
Go-to-Market
4 min read
AI Isn't Just Changing Media Intelligence… It's Rewriting the Enterprise Playbook
When Matt Allison and AJ Bruno built TrendKite in 2012, they created a media intelligence platform that transformed how brands understood their press …
Sales
8 min read
Partnership Lessons from COELEVATE with Author Richard Ezekiel
We've all been there. The splashy press release announcing a "game-changing strategic partnership." The LinkedIn posts with rocket ship emojis. The …
Go-to-Market
2 min read
7X Fewer Employees, 4X Faster Growth: What Makes AI Companies Different
This editorial appeared in the June 26th, 2025, issue of the Topline newsletter.
Go-to-Market
4 min read
The Ghost Running Salesforce's Partner Strategy
This editorial appeared in the June 19th, 2025, issue of the Topline newsletter.
Sales
5 min read
Jason Wolf on Uncovering Hidden Growth Opportunities in Go-To-Market
Last week I sat down with Jason Wolf, President at Full Story and former Global CRO who scaled SAP Ariba from sub-$200M to $1.7B over 16 years. We …
