Go-to-Market
Go-to-Market
3 min read
Inside Windsurf's $2.4B Betrayal
This editorial appeared in the July 17th, 2025, issue of the Topline newsletter.
Go-to-Market
2 min read
How AI-Native Companies Are Reshaping GTM, RevOps, and Post-Sales
It’s not just hype—AI-native companies are building entirely new playbooks, and the go-to-market (GTM) world may never be the same.
Go-to-Market
4 min read
What Cluely’s $15M TikTok bet reveals about the future of B2B growth
This editorial appeared in the July 10th, 2025, issue of the Topline newsletter.
Go-to-Market
4 min read
Red, White, and Sold: The American Origins of Modern Sales
This editorial appeared in the July 3rd, 2025, issue of the Topline newsletter.
Go-to-Market
1 min read
Why Adaptation Is the Only Strategy That Works in AI
Sam Jacobs, AJ Bruno, and Asad Zaman unpack what it means to lead through uncertainty in a time of rapid change. They reflect on Q2 wins, the …
Go-to-Market
4 min read
AI Isn't Just Changing Media Intelligence… It's Rewriting the Enterprise Playbook
When Matt Allison and AJ Bruno built TrendKite in 2012, they created a media intelligence platform that transformed how brands understood their press …
Sales
8 min read
Partnership Lessons from COELEVATE with Author Richard Ezekiel
We've all been there. The splashy press release announcing a "game-changing strategic partnership." The LinkedIn posts with rocket ship emojis. The …
Go-to-Market
2 min read
7X Fewer Employees, 4X Faster Growth: What Makes AI Companies Different
This editorial appeared in the June 26th, 2025, issue of the Topline newsletter.
