Go-to-Market
Go-to-Market
3 min read
The Kiss That Set Off a B2B Brand Crisis
This editorial appeared in the July 31st, 2025, issue of the Topline newsletter.
Go-to-Market
4 min read
GTM Engineers Are Eating RevOps' Lunch
This editorial appeared in the July 24th, 2025, issue of the Topline newsletter.
Go-to-Market
3 min read
What Public SaaS Can Learn from Private Equity
In the era of product-led growth, AI euphoria, and a public market that demands ruthless efficiency, founders face a new frontier—not of innovation, …
Go-to-Market
3 min read
What Windsurf’s Exit Says About Startup Culture in 2025
When news broke that AI coding startup Windsurf had been acquired by Google for $2.4 billion, the tech world lit up. But as the details surfaced, …
Go-to-Market
3 min read
Inside Windsurf's $2.4B Betrayal
This editorial appeared in the July 17th, 2025, issue of the Topline newsletter.
Go-to-Market
2 min read
How AI-Native Companies Are Reshaping GTM, RevOps, and Post-Sales
It’s not just hype—AI-native companies are building entirely new playbooks, and the go-to-market (GTM) world may never be the same.
Go-to-Market
4 min read
What Cluely’s $15M TikTok bet reveals about the future of B2B growth
This editorial appeared in the July 10th, 2025, issue of the Topline newsletter.
Go-to-Market
4 min read
Red, White, and Sold: The American Origins of Modern Sales
This editorial appeared in the July 3rd, 2025, issue of the Topline newsletter.
