Go-to-Market
Sales
7 min read
How Adam Alfano Is Leading Salesforce Into Its AI Era
"I walked into Salesforce in 2008 and I was horrified at how smart everyone was," Adam Alfano confessed during our conversation at Agentforce World …
Go-to-Market
2 min read
7X Fewer Employees, 4X Faster Growth: What Makes AI Companies Different
This editorial appeared in the June 26th, 2025, issue of the Topline newsletter.
Go-to-Market
4 min read
The Ghost Running Salesforce's Partner Strategy
This editorial appeared in the June 19th, 2025, issue of the Topline newsletter.
Sales
5 min read
Jason Wolf on Uncovering Hidden Growth Opportunities in Go-To-Market
Last week I sat down with Jason Wolf, President at Full Story and former Global CRO who scaled SAP Ariba from sub-$200M to $1.7B over 16 years. We …
Go-to-Market
4 min read
Why 85% of AI Projects Are Expensive Failures
This editorial appeared in the June 12th, 2025, issue of the Topline newsletter.
Sales
6 min read
Why Product Thinking Beats Process Obsession in GTM with Sangeeta Chakraborty
Most revenue leaders sit in weekly leadership meetings across from someone who possesses frameworks that could revolutionize how they build their …
