Go-to-Market
Go-to-Market
3 min read
Market Volatility Is Rising: What GTM Leaders Must Do Now to Navigate the Shifting Landscape
In today’s economic climate, change is not just constant—it’s accelerating.
Thought Leadership
4 min read
Leading Through Policy Volatility: How GTM Executives Can Navigate the New Tariff Landscape
Economic volatility is nothing new to go-to-market (GTM) leaders. But the recent escalation in tariff policy—and the speed at which trade regulations …
Go-to-Market
2 min read
The US Military’s Secret to Hiring in an Age of Permanent Turbulence
Thousands of small decisions shape our journeys, but a few overarching themes dictate the playing field. Understanding these themes helps us deploy …
Go-to-Market
3 min read
The $11 Trillion Week: The Era of Extreme Volatility Is Here
This editorial appeared in the April 11th, 2025, issue of the Topline newsletter.
Go-to-Market
3 min read
Smoke Signals from the Future: The Death of Coding and What Comes Next
This editorial appeared in the April 3rd, 2025, issue of the Topline newsletter.
Go-to-Market
3 min read
The 11X Fraud vs. The AI SDR Future
This editorial appeared in the March 27th, 2025, issue of the Topline newsletter.
Sales
5 min read
What PE-Backed CROs Do Differently with Vanessa Brangwyn, CRO of Motus
In the ever-evolving landscape of revenue leadership, few journeys offer as much perspective as the path from customer success to chief revenue …
Go-to-Market
3 min read
Why 79% of Exit Dollars Go to Just 24% of Companies
This editorial appeared in the March 13th, 2025, issue of the Topline newsletter.
