Go-to-Market
Sales
5 min read
The Platform Paradox: Why Your Best Sellers Could Struggle (And How to Fix It)
Here's a counterintuitive truth that will make most CROs uncomfortable: when you transition from a single product to a multi-product platform, your …
Go-to-Market
1 min read
Is AI the End of Entry Level Roles?
AI is changing how companies build teams and entry-level roles may not survive the shift. In this episode, Sam Jacobs, AJ Bruno, and Asad Zaman dig …
Go-to-Market
3 min read
Entry Level Jobs: Going…Going…Gone
This editorial appeared in the June 5th, 2025, issue of the Topline newsletter.
Go-to-Market
4 min read
The Death of the Predictable Revenue Era?
This editorial appeared in the May 29th, 2025, issue of the Topline newsletter.
Go-to-Market
1 min read
How Bolt Hit $40M in Four Months and Why It Took Eric Simons Seven Years to Get There
Eric Simons spent seven years building toward a vision that almost never saw the light of day. After countless iterations, near-misses, and growing …
Go-to-Market
3 min read
What Databricks & Owner.com Know About AI + GTM
This editorial appeared in the May 22nd, 2025, issue of the Topline newsletter.
Go-to-Market
6 min read
The Man Who Mastered AI + GTM: Meet Jordan Crawford
This editorial appeared in the May 15th, 2025, issue of the Topline newsletter.
Sales
8 min read
Layering Sales Led Growth Without Breaking the Product with John Eitel
Most companies add a sales-led growth motion to their product-led foundation at the wrong time, triggered by the wrong signals, and build it in the …
