Topline Podcast
    
            
              
              
                
                  
                    Go-to-Market
                    
                  
                
                  
                
                  
                
              
                
                  
                
                  
                
                  
                
              
                
                  
                
                  
                
                  
                
              
            
            
              4 min read
            
          
          ”Someone's Gonna Get Burned": Sam Altman on the AI Bubble
          This editorial appeared in the August 21st, 2025, issue of the Topline newsletter.
        
    
            
              
              
                
                  
                    Go-to-Market
                    
                  
                
                  
                
              
                
                  
                
                  
                
              
            
            
              2 min read
            
          
          What YC Really Offers (And Why It Still Matters)
          Three things stood out: brand, network, and signal.
        
    
            
              
              
                
                  
                    Go-to-Market
                    
                  
                
                  
                
                  
                
              
                
                  
                
                  
                
                  
                
              
                
                  
                
                  
                
                  
                
              
            
            
              8 min read
            
          
          Q&A: What Does Jared Sleeper's Grindscore Tell Us?
          This editorial appeared in the August 7th, 2025, issue of the Topline newsletter.
        
    
            
              
              
                
                  
                    Go-to-Market
                    
                  
                
                  
                
              
                
                  
                
                  
                
              
            
            
              2 min read
            
          
          From Faster and Cheaper to Better: How Smartling Leveraged AI to Redefine Translation Quality
          In the $40 billion global translation industry, speed and cost have long been the focus of innovation. For Bryan Murphy, CEO of Smartling, the real …
        
    
            
              
              
                
                  
                    Go-to-Market
                    
                  
                
                  
                
                  
                
              
                
                  
                
                  
                
                  
                
              
                
                  
                
                  
                
                  
                
              
            
            
              3 min read
            
          
          Is The Challenger Sale dead or just dormant?
          This editorial appeared in the August 7th, 2025, issue of the Topline newsletter.
        
    
            
              
              
                
                  
                    Go-to-Market
                    
                  
                
                  
                
              
                
                  
                
                  
                
              
            
            
              2 min read
            
          
          The AI Shift That Could Reshape SaaS: Switching Costs, Ramp’s Play, and the Limits of Vibe Coding
          When Sam Jacobs, Asad Zaman, and AJ Bruno sat down for this week’s Topline, they were fresh off an in-person mastermind retreat — 13 courses of …
        
    
            
              
              
                
                  
                    Go-to-Market
                    
                  
                
                  
                
              
                
                  
                
                  
                
              
            
            
              2 min read
            
          
          From SDR to CEO: How Evan Huck Is Scaling UserEvidence With Brand, Grit, and Community
          When Evan Huck started his career as an SDR in 2010, he couldn’t have predicted that one day he’d be leading one of the most creative go-to-market …
        
    
            
              
              
                
                  
                    Go-to-Market
                    
                  
                
                  
                
                  
                
              
                
                  
                
                  
                
                  
                
              
                
                  
                
                  
                
                  
                
              
            
            
              3 min read
            
          
          The Kiss That Set Off a B2B Brand Crisis
          This editorial appeared in the July 31st, 2025, issue of the Topline newsletter.