
Sales
4 min read
The Future of Revenue Systems: Lessons from the World's Best Run Private Company
Legendary investor Keith Rabois called Ramp "the best run private company on the planet," on an episode of 20VC. I had to know more. Specifically, I …

Topline Podcast
1 min read
Growth vs. Efficiency in 2025
In this episode, hosts Sam, AJ, and Asad dive into the strategic choices behind building teams in Latin America, focusing on compensation arbitrage …

Go-to-Market
3 min read
Breaking: Tech Writer Finds Sales Lesson in Sonic Boom
This editorial appeared in the January 30th, 2025, issue of the Topline newsletter.

Go-to-Market
3 min read
Your Usage-Based Pricing Has a Sales Compensation Problem
This editorial appeared in the January 23rd, 2025, issue of the Topline newsletter.

Sales
3 min read
The 1:1 Isn’t Dead & 4 Other CEO Lessons From 2024
This editorial appeared in the January 2th, 2025, issue of the Topline newsletter.

Topline Podcast
1 min read
Navigating AI Challenges in Established Tech Companies
In this episode of Topline, Sam Jacobs, AJ Bruno, and Asad Zaman explore AI’s growing influence on go-to-market strategy, growth, and operations. …

Sales
2 min read
Confessions of a First-Time CRO with Catie Ivey of Walnut
Building foundations in a startup is challenging enough. Doing it as a first-time Chief Revenue Officer adds another layer of complexity. In my …

Topline Podcast
1 min read
Dissecting Carta’s 2024 State of Startups Report
In this episode of Topline, hosts Sam Jacobs, AJ Bruno, and Asad Zaman review insights from Carta’s State of Startups 2024 report. They explore the …