Go-to-Market
3 min read
The Kiss That Set Off a B2B Brand Crisis
This editorial appeared in the July 31st, 2025, issue of the Topline newsletter.
Thought Leadership
1 min read
Failure is the Foundation of Success: Jessie Shipman’s Reflections on Leadership
This letter from Jessie Shipman is part of Pavilion’s International Women’s Day 2025 collection, where the women of Pavilion share heartfelt letters …
Go-to-Market
4 min read
GTM Engineers Are Eating RevOps' Lunch
This editorial appeared in the July 24th, 2025, issue of the Topline newsletter.
Go-to-Market
3 min read
What Public SaaS Can Learn from Private Equity
In the era of product-led growth, AI euphoria, and a public market that demands ruthless efficiency, founders face a new frontier—not of innovation, …
Go-to-Market
3 min read
What Windsurf’s Exit Says About Startup Culture in 2025
When news broke that AI coding startup Windsurf had been acquired by Google for $2.4 billion, the tech world lit up. But as the details surfaced, …
Marketing
4 min read
The Path to Modern CRO Success: Advice from 50 Leaders Who’ve Lived It
Today’s top CROs are operating in one of the most dynamic markets in recent memory. Economic uncertainty, shifting buyer behavior, and evolving team …
Go-to-Market
3 min read
Inside Windsurf's $2.4B Betrayal
This editorial appeared in the July 17th, 2025, issue of the Topline newsletter.
Thought Leadership
3 min read
Success Isn’t a Formula: Randi Deckard on Taking Risks and Breaking Rules
This letter from Randi Deckard is part of Pavilion’s International Women’s Day 2025 collection, where the women of Pavilion share heartfelt letters …
