Go-to-Market
3 min read
What Windsurf’s Exit Says About Startup Culture in 2025
When news broke that AI coding startup Windsurf had been acquired by Google for $2.4 billion, the tech world lit up. But as the details surfaced, …
Marketing
4 min read
The Path to Modern CRO Success: Advice from 50 Leaders Who’ve Lived It
Today’s top CROs are operating in one of the most dynamic markets in recent memory. Economic uncertainty, shifting buyer behavior, and evolving team …
Go-to-Market
3 min read
Inside Windsurf's $2.4B Betrayal
This editorial appeared in the July 17th, 2025, issue of the Topline newsletter.
Thought Leadership
3 min read
Success Isn’t a Formula: Randi Deckard on Taking Risks and Breaking Rules
This letter from Randi Deckard is part of Pavilion’s International Women’s Day 2025 collection, where the women of Pavilion share heartfelt letters …
Thought Leadership
2 min read
What CEOs Really Want from Fractional Executive Leaders
Welcome to The Independent Operator, a new blog series from Pavilion featuring insights for GTM leaders navigating fractional and advisory work.
Go-to-Market
2 min read
How AI-Native Companies Are Reshaping GTM, RevOps, and Post-Sales
It’s not just hype—AI-native companies are building entirely new playbooks, and the go-to-market (GTM) world may never be the same.
Go-to-Market
4 min read
What Cluely’s $15M TikTok bet reveals about the future of B2B growth
This editorial appeared in the July 10th, 2025, issue of the Topline newsletter.
2 min read
Your First 90 Days in RevOps: How to Make Growth Predictable
In RevOps, titles vary, but the reality doesn’t. You’ve stepped into a role defined not by clarity, but by chaos. And now it’s yours to untangle.
