Efficiency Over Volume:
The Evolution of GTM Strategy

Presented by Influ2 & Pavilion

A New Playbook for Modern GTM Teams

B2B buyers are more selective than ever, and high-performing GTM teams are adapting fast. Instead of brute-forcing pipeline with more cold calls, emails, and low-quality leads, they're getting laser-focused on efficiency.

In this exclusive ebook from Influ2 and Pavilion, you'll learn how leading GTM teams are:


  • Breaking down silos between Sales and Marketing to operate as one revenue team
  • Aligning on ideal customer profiles (ICPs) through shared data and goals
  • Using contact-level targeting and intent signals to prioritize real buyers, not just accounts
  • Measuring Marketing’s influence on revenue to drive smarter investment and collaboration

Shift your strategy from high volume to high impact.

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