The ABCs of ABM
How CMOs Approach Account-Based Marketing
ABM goes by many names, but the goal is the same: generate more pipeline and close more business using a highly targeted marketing approach.
When done right, ABM leads to high conversion rates, lower customer acquisition costs, improved customer experience, better cross-functional alignment, and a shorter, more streamlined sales cycle.
While ABM is a popular (and powerful) strategy, marketers still have a lot to learn about how to successfully operate and scale an ABM program — and who better to learn from than marketing leaders?
In this eBook, we share insights from CMOs who run small- and large-scale ABM programs at their respective companies about setting up, measuring, and executing ABM, as well as what tech can help you successfully implement an ABM strategy.
Download the ebook to learn:
- Why leaders turn to ABM
- Types of ABM
- Key capabilities and tools of successful ABM campaigns
- ABM budget and pipeline generation