The last few years have brought irrevocable change to the B2B business world. Nowhere is that clearer than the SaaS industry, where the mantra had always been “growth by any means.” But today’s economic climate — dubbed, “The Great Reset” — has spurned an evolution in business mindset and operations from the top down. The old tactics for finding and nurturing leads won’t work anymore, so companies have to adapt or get left behind.

We teamed up with Qualified to uncover insights from revenue team leaders on how to keep up with the changes brought about by the Great Reset and adapt processes to optimize revenue generation.

Download this ebook to learn:

• How the sales landscape has changed over the last year
• Reasons why your pipeline is lagging
• Tactics for building pipeline on a tighter budget