Executive Members only

CMO School

A cohort-based course that helps you go from defending spend to driving strategy on your terms.

Next cohort starts August 6

Join 1,000+ marketing operators who've elevated their careers through CMO School.

74%

of graduates directly credit a Pavilion course with landing a promotion or new role.

88%

of CMO School alumni say it helped them better justify marketing impact to boards, CEOs, and their partners.

You’re expected to lead growth without a playbook.

Treated as a cost center.

Boards want metrics, not messaging. Without the right tools, Marketing looks like spend—not strategy.

Disjointed GTM execution.

Sales, Product, and RevOps aren’t aligned—so Marketing ends up filling the gaps instead of leading.

Outpaced by modern complexity.

AI is changing the game. Without updated tools and frameworks, even top CMOs fall behind.

Join Pavilion and unlock your playbook

Boardroom-ready, thanks to CMO School.

See what executive marketers say after taking the seat with confidence.

I just completed CMO School from Pavilion—what an incredible experience. The depth, relevance, and real-world applicability of the content was next-level. I feel so much more equipped to drive board-level conversations with confidence.”

Ken Mafli

Director of Demand Generation at SurveyMonkey

Thank you, Pavilion, for the incredible CMO School program. It has helped me strengthen my strategic thinking, improve how I structure marketing teams, and clarify how I communicate marketing's impact at the executive level.”

Alexander Kotler

Principal at Alchemunity

CMO School from Pavilion was the perfect mix of actionable frameworks, strategic perspective, and community learning. I now approach C-level meetings with greater clarity, and feel more confident justifying spend and aligning cross-functional teams.”

Lisa Vecchio

Marketing Director, Demand Genration Campaigns at Hootsuite

I went through CRO School, Enterprise GTM School, and CMO School. Each gave me frameworks that fundamentally changed how I lead. But CMO School in particular helped me elevate my positioning in the boardroom and align Marketing with revenue goals in a more measurable way.”

Jonathan Moss

EVP, Growth, GTM Strategy and Pperations at Experity

My husband and I were going back and forth on whether or not the investment into Pavilion would be worth it at this point in time, and I left the first CMO School session 100% assured I was in the right place."

Jenifer Weber

Sr. Director of Demand Generation, Conga

CMO School is one of the best—if not the best—courses I've taken. It's practical, current, and delivered by experts who are truly eager to help."

Anna Robson

Marketing Director, Flexciton

Turning experience into executive credibility.

After decades in SaaS marketing, Adrian Chang used CMO School to rebrand his expertise, prove boardroom readiness, and land the VP role he’d been aiming for.

View case study

Prove marketing drives growth

Gain the tools to justify budget, defend headcount, and frame Marketing as a strategic lever—not a cost center. You’ll leave ready to lead conversations with CEOs, CFOs, and investors.

Align GTM around shared goals

Learn how to unite Sales, Product, and RevOps around KPIs that drive real growth. CMO School equips you with planning models and alignment frameworks that cut through noise.

Operate like an, AI-native CMO

Use GenAI and executive-level systems to scale output without sacrificing quality. You’ll learn what top CMOs are doing to lead creatively and strategically—right now.

CMO School curriculum

Actionable strategies and takeaways within every session. Please note; sessions are subject to change.

Role of the CMO + Boardroom Best Practices

August 6 @ 1PM ET

Set yourself up for success, from your first 90 days to adapting your board deck to match your company’s growth stage.

Andrea Kayal
CRO of Help Scout

Aligning GTM Strategies with Account-Based Execution

August 13 @ 1PM ET

Learn how to collaborate across the ELT to identify, prioritize, and mobilize your growth strategies.

Sydney Sloan
CMO of G2

Ecosystem-Led Growth

August 20 @ 1PM ET

Discover the power of partnerships and learn whether ELG is right for your org—and how to execute it.

AlexPoulos
SVP of Marketing at Hyperproof

Planning for Success: Budgeting & Attribution

August 27 @ 1PM ET

Sell your budget, leverage benchmarks, and confidently reforecast with a performance-driven mindset.

BrandonYoung
CMO at Garner Health

Where and How to Apply Generative AI Across Your GTM Workflows

September 3 @ 1PM ET

Unlock AI use cases across your funnel and get frameworks for balancing human touch with automation.

Elaine Zelby
Co-founder of Tofu

How to Build, Engage, and Monetize an Owned Audience

September 10@ 1PM ET

Own your distribution. Build loyalty. Tie audience engagement directly to measurable business outcomes.

Anthony Kennada
Founder & CEO at AudiencePlus

Product Marketing

September 17 @ 1PM ET

Build consistency and momentum across launches by aligning your messaging, internal comms, and GTM plans.

Maureen West
VP of Marketing at Brillion

Courageous Marketing

October 1 @ 1PM ET

Lead boldly. Learn how to audit and evolve your brand voice, events, and content to punch above your weight.

UdiLe dergor
Chief Evangelist at Gong

FAQs

Have questions about CMO School and Pavilion? We have answers.

: You’ll leave with a complete executive playbook. That means frameworks to lead GTM with clarity, tools to prove Marketing’s impact at the board level, and the confidence to align cross-functional teams without handholding. You’ll also get Pavilion certification to validate your expertise and signal strategic leadership beyond your resume.
: This isn’t theory—it’s built by CMOs who’ve been in the seat. Instructors include current and former CMOs from G2, Gong, Gartner Health, Help Scout, and more. They’ve led through hypergrowth, downturns, AI disruption, reorgs, and board pressure—and they’re sharing what actually works in the real world.
: CMO School is designed for busy executives—just 90 minutes a week. You’ll get high-impact content delivered through weekly sessions, plus access to async resources and peer conversations that respect your calendar and move at your pace.
: This is a cohort of operators like you—no fluff, no filler. You’ll be learning with and from seasoned CMOs who are solving real GTM problems at scale. Expect healthy debate, sharp feedback, and practical takeaways you can apply immediately.
: Pavilion isn’t just a course—it’s your strategic advantage. When you join as an Executive Member, you unlock CMO School plus 60+ other executive-level programs, access to curated peer groups, mentorship, and real-time Slack channels filled with the exact people you want in your corner. You’re not just signing up for a class—you’re surrounding yourself with the best in the business.

Ready to lead from the strategy table?

Join a cohort of executive marketers building GTM alignment, earning board trust, and proving marketing’s impact where it matters most.