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SaaS Metrics Definitions


A basic review of terminology, formulas, and how key SaaS metrics are used.

  • The basics of recurring revenue: MRR and ARR
  • Expansion, contraction, and reactivation
  • Churn rate (customer churn, gross revenue churn, net revenue churn)
  • Negative churn rates
  • Lifetime value
  • Cost of acquisition, and LTV:CAC ratio
  • Cohorts

This is Session 1 of the SaaS Metrics Fundamentals Course.

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