A basic review of terminology, formulas, and how key SaaS metrics are used.
- The basics of recurring revenue: MRR and ARR
- Expansion, contraction, and reactivation
- Churn rate (customer churn, gross revenue churn, net revenue churn)
- Negative churn rates
- Lifetime value
- Cost of acquisition, and LTV:CAC ratio
This is Session 1 of the SaaS Metrics Fundamentals Course.