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SaaS Metrics Definitions
Overview
A basic review of terminology, formulas, and how key SaaS metrics are used.
- The basics of recurring revenue: MRR and ARR
- Expansion, contraction, and reactivation
- Churn rate (customer churn, gross revenue churn, net revenue churn)
- Negative churn rates
- Lifetime value
- Cost of acquisition, and LTV:CAC ratio
- Cohorts
This is Session 1 of the SaaS Metrics Fundamentals Course.
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