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CRO School

Fall Semester

August 19 – December 16, 2021 | Virtual | Applications Due August 6

Thursdays, 1 p.m. – 2:30 p.m. ET plus Weekly Cohort

For executive members on an annual plan

About the Course

The path to a C-Suite position can be a long and winding one but there are skills, perspectives, and experiences you can gain that will give you the expertise and confidence needed to claim your seat at the Executive Table. In this 16-week comprehensive course you will learn from industry experts and develop these skills, so you are able to seamlessly level-up to a C-Suite position and take the next aspirational step in your career.

What You'll Learn

The most relevant topics future executives need to master, taught by world-class instructors.

CRO School Orientation

What to expect from the course and begin framing your career trajectory.

Developing a Theory of Enterprise Value

The importance of a theory of business, unit economics, and the order of operations.

Forecasting and Revenue Modeling

Forecast methodologies: When to use them and what questions to ask in modeling revenue.

The Inside Sales Machine

Building and scaling your sales team as your company continues to grow.

The Unbiased Playbook

Diversity is an asset and the adverse effects of racism and unconscious bias on success.

Building a World-Class Team

The principles of hiring and interviewing top talent, building a management team, and motivating teammates.

Enterprise Sales and Opportunity Management

Think like a business leader, not a sales manager, and what makes a successful enterprise sales CRO.

MEDDIC for the CRO

An in-depth analysis into MEDDIC and how to apply it to drive company growth.

Building Channel Partnerships

The fundamental ecosystem principle and its impacts partnerships and go-to-market potential.

Scaling from 0 to $100M as CRO

The expectations of a CRO and the journey of professional and organizational growth.

Driving Sales and Marketing Alignment

Increasing sales potential and the importance of aligning strategies with your marketing team.

The Best Revenue Leaders from the BoD Perspective

The qualities and strategies of top performing revenue leaders from the perspective of boards of directors.

Foundations of Customer Success

The principles of customer success and how to implement them to establish recurring and long-lasting stakeholder relationships.

Foundations of Marketing Leadership

The impact of marketing on revenue growth and the attributes of successful marketing leaders.

Landing the Job

What to look for in your next opportunity and how to negotiate after receiving an offer.

Featured Speakers

Kyle Lacy

Chief Marketing Officer

Latané Conant

Chief Marketing Officer

Kiva Kolstein

President and CMO

Frequently Asked Questions

When will this course take place?

The fall semester of CRO school will occur weekly on Thursdays from 1 p.m. – 2:30 p.m. ET starting August 19th through December 16th, 2021.

Is this course for Members only?

Yes, you must be an Executive Pavilion Member on an annual plan to take this course.

Who should apply for this course?

Current executives or revenue leaders looking to transition into CRO roles.

When are applications due?

Applications are due no later than August 6th, 2021 . Click here to apply.

Is attendance mandatory?

Yes, at least 90% attendance is mandatory and expected for all sessions.

Will course sessions be recorded?

Yes, all course sessions will be recorded and shared.

What does the course cost?

This course is FREE to all Executive Pavilion Members on an annual plan.

What will I receive for course completion?

After successful completion of a final exam, you will receive a certificate of completion for this course.

What if I'm not a member?

You must be a member to participate. Apply today to experience Pavilion Member benefits.