CRO School

September 15, 2022 – November 17, 2022 | Virtual | Applications due September 1, 2022.

Thursdays from 11:00 am – 12:30 pm ET

For Executives with Annual Memberships

Interested in a Pavilion for Teams corporate membership? Learn More


The path to a C-Suite position can be a long and winding one but there are skills, perspectives, and experiences you can gain that will give you the expertise and confidence needed to claim your seat at the Executive Table. In this 10-week comprehensive program, you will learn from industry experts and develop these skills, so you are able to seamlessly level up to a C-Suite position and take the next aspirational step in your career.


Sam Jacobs is the Founder & CEO of Pavilion. He launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund.

Prior to Pavilion, Sam spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox.


Developing a Theory of Enterprise Value

The importance of unit economics, market evaluation, and measuring your organization’s market value.

Forecasting and Revenue Modeling Part I

Forecast methodologies: When to use them and what questions to ask in modeling revenue.

Forecasting and Revenue Modeling Part II

Learn more insights and tactics to effectively forecast organizational revenue.

Storytelling with Data

Understand the fundamentals of data visualization and how to use numbers to your advantage.

Enterprise Sales and Opportunity Management

Think like a business leader, not a sales manager, and what makes a successful enterprise sales CRO.

Ecosystems & Partner Strategy

Understand the ecosystem principle, arrangements between partners and stakeholders, and how to leverage them.

Building a World-Class Management Team

The principles of hiring and interviewing top talent, building a management team, and motivating teammates.

Scaling the Inside Sales Machine

Learn how to effectively grow your sales team and find the right mix of teammates to accelerate organizational growth.

Foundations of Customer Success

The principles of customer success and how to implement them to establish recurring and long-lasting stakeholder relationships.

Foundations of Marketing Leadership

The impact of marketing on revenue growth and the attributes of successful marketing leaders.

Frequently Asked Questions

Give Your Team the Tools to Sell Better

Pavilion For Teams is the premier professional enablement solution for SaaS businesses