CRO School
September 15, 2022 – November 17, 2022 | Virtual | Applications due September 1, 2022.
Thursdays from 11:00 am – 12:30 pm ET
For Executives with Annual Memberships
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Overview
The path to a C-Suite position can be a long and winding one but there are skills, perspectives, and experiences you can gain that will give you the expertise and confidence needed to claim your seat at the Executive Table. In this 10-week comprehensive program, you will learn from industry experts and develop these skills, so you are able to seamlessly level up to a C-Suite position and take the next aspirational step in your career.
Sam Jacobs is the Founder & CEO of Pavilion. He launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund.
Prior to Pavilion, Sam spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox.

Curriculum

The importance of unit economics, market evaluation, and measuring your organization’s market value.

Forecast methodologies: When to use them and what questions to ask in modeling revenue.

Learn more insights and tactics to effectively forecast organizational revenue.

Understand the fundamentals of data visualization and how to use numbers to your advantage.

Think like a business leader, not a sales manager, and what makes a successful enterprise sales CRO.

Understand the ecosystem principle, arrangements between partners and stakeholders, and how to leverage them.

The principles of hiring and interviewing top talent, building a management team, and motivating teammates.

Learn how to effectively grow your sales team and find the right mix of teammates to accelerate organizational growth.

The principles of customer success and how to implement them to establish recurring and long-lasting stakeholder relationships.

The impact of marketing on revenue growth and the attributes of successful marketing leaders.
Frequently Asked Questions
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