Executive Only

CRO School

There’s no challenge quite like being a CRO in today’s world. You’re tasked with creating predictable revenue growth in unpredictable times. You need to think about how buyers like to be sold in a digital world, ensure reps are productive, and make certain that everyone is following the same process. 

This 8-week comprehensive school is designed to enhance your skills and prepare you to strategically level up. Each week, you will work with industry-leading experts to discuss and gain actionable insight into topics like building a world-class management team, developing a theory of enterprise value, forecasting and revenue modeling, and more. 

Course details

Enrollment type: Live
Virtual classes: July 25, 2024 - September 12, 2024
Enroll by: July 24, 2024
Class time: Thursdays from 1 pm - 2:30 pm ET
Open to: Executive Members

Enroll now

Kiva Kolstein - CRO SChool

Kiva Kolstein, Instructor

Experienced senior executive with 25+ years experience building and leading high performance, cost-effective revenue organizations marked by their performance and operational excellence. Seasoned and disciplined executive, and an influential process improvement leader. A creative problem solver with the ability to deliver innovative customer-focused strategies that grow revenue, and generate long-term customer loyalty. An effective and skilled communicator, with broad experience as both presenter and facilitator, conference panelist and moderator.

Connect with Kiva


Sam Jacobs, Instructor

Sam Jacobs is the Founder & CEO of Pavilion. He launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund.

Prior to Pavilion, Sam spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox.

Connect with Sam


"To my incredible Monday cohort - I'm happy to be a part of such a great network of people and am looking forward to continuing our support for each other beyond [CRO School]. Our diverse experiences and perspectives helped me extract the most out of this program."

Stephen Peters
Strategic Accounts, Circular Technology

Course curriculum

This school is designed for sales, marketing, and GTM executives looking to advance to the C-suite, executives from other functions looking to level up their careers and develop a foundational understanding of revenue generation and management, as well as current CROs looking to refine their craft and gain exposure to new ideas.


Please note that curriculum topics and/or session order may be subject to change.

Session 1:
The Role of the CRO 


By the end of this class, you will be able to:

  • Use an execution framework to prioritize and allocate your time as a CRO
  • Set your strategy and be ready to pivot whether you are starting from scratch or stepping into an existing organization
  • Define a winning sales process including choosing the right systems and architect for scale as well as create visibility into appropriate success metrics and KPIs
  • Identify your place and responsibilities on the executive team and as a part of the board

Session 2:
Building a World-Class Management Team


By the end of this class, you will be able to:

  • Define your own leadership principles based on who you are and how you lead
  • Assess current strengths, skill sets, and gaps to round out the team and structure management to allow you to be more strategic
  • Clearly define what each interviewer should test for and specific skills to evaluate for including situational and behavioral questions
  • Motivate and inspire your team by encouraging them to share their vision with their team, investing in leadership development, and providing resources to remove obstacles

Session 3:
Developing a Theory of Enterprise Value


By the end of this class, you will be able to:

  • Use quantitative analysis as well as incorporate personal experience and preference to create a repeatable and predictable business
  • Focus on the order of operations to generate revenue (market size, product, marketing, and sales)
  • Use Unit Economics to tell the core story of your business to showcase if it was designed to drive results

Session 4:
Forecasting and Financial Modeling


By the end of this class, you will be able to:

  • Take both a qualitative and quantitative approach to forecasting
  • Include leads generated from product and marketing into your forecast, as including sales capacity alone is not optimal
  • Separate forecasting for your new business and recurring/mature business

Session 5:
Foundations of Marketing Leadership


By the end of this class, you will be able to:

  • Ask the right questions to evaluate the business’s health and its potential for growth, as success in sales and marketing is largely predetermined
  • Build a solid foundation that drives cross-functional alignment and supports the collective company goals
  • Build and deploy a marketing budget using data to drive decisions

Session 6:
Foundations of Customer Success


By the end of this class, you will be able to:

  • Define and execute against your customer journey, creating a seamless experience
  • Identify and define the team’s various roles and responsibilities  to create strong cross-functional relationships that deliver a better customer experience and drive more revenue
  • Avoid common CS pitfalls

Session 7:
Storytelling with Data


By the end of this class, you will be able to:

  • Provide a time series for context when presenting data, since  rates and ratios are always better than absolute numbers
  • Dig beyond surface-level metrics and vividly paint the picture for the entire executive team
  • Apply data-driven changes and closely monitor the impact

Session 8:
Scaling the Inside Sales Machine


By the end of this class, you will be able to:

  • Identify the proper time to shift into scale mode
  • Focus on the 3 P’s of scaling (people, process, and planning) to drive success
  • Predictably repeat performance to drive growth

Expected Results

By the end of this school, you will have the knowledge and skills to be able to:

  • Define a winning sales process choosing the right systems and architect for scale and predictability as well as create visibility into appropriate success metrics and KPIs
  • Take both a qualitative and quantitative approach to forecasting
    Build and execute marketing, customer success, and partnership strategies that drive revenue and support common goals
  • Identify the proper time to shift into scale mode while focusing on the 3 P’s (people, process, and planning)

Enroll now

Sam Jacobs clapping in front of a room of people

Course FAQ

This program is included in the cost of a Pavilion Membership. Not a member? Join now.

At this time, this program is open to Pavilion Members only. Join Pavilion to enroll for free.

This school starts on July 25th, and lasts 8 weeks.

Live, virtual sessions occur weekly on Thursdays from 1 pm - 2:30 pm ET.

Enroll by July 24th.

Yes, there will be cohorts for this school. Cohorts meet once per week at a selected day/time during the duration of the program.

Due to the peer element of Pavilion University, we see increased engagement from students which strengthens your ability to recall and apply learnings.

Yes, 80% attendance is required. We recommend that participants attend the live sessions for the optimal learning experience. Though, watching session recordings counts toward attendance for those with scheduling conflicts or in time zones where live attendance is a challenge.

Yes, there is a final exam at the end of this course/school. A passing score of 80% must be attained in order to receive your certificate.

After successfully meeting attendance requirements and passing the final exam, you will receive a certificate that you can add to your Licenses and Certification Section on LinkedIn.

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Develop your career alongside a powerful network of founders, CEOs, and sales, marketing, and customer success leaders.