CRO School
Fall Semester
August 19 – December 16, 2021 | Virtual | Applications Due August 6
Thursdays, 1 p.m. – 2:30 p.m. ET plus Weekly Cohort
For executive members on an annual plan
About the Course
The path to a C-Suite position can be a long and winding one but there are skills, perspectives, and experiences you can gain that will give you the expertise and confidence needed to claim your seat at the Executive Table. In this 16-week comprehensive course you will learn from industry experts and develop these skills, so you are able to seamlessly level-up to a C-Suite position and take the next aspirational step in your career.
What You'll Learn
The most relevant topics future executives need to master, taught by world-class instructors.
What to expect from the course and begin framing your career trajectory.
The importance of a theory of business, unit economics, and the order of operations.
Forecast methodologies: When to use them and what questions to ask in modeling revenue.
Building and scaling your sales team as your company continues to grow.
Diversity is an asset and the adverse effects of racism and unconscious bias on success.
The principles of hiring and interviewing top talent, building a management team, and motivating teammates.
Think like a business leader, not a sales manager, and what makes a successful enterprise sales CRO.
An in-depth analysis into MEDDIC and how to apply it to drive company growth.
The fundamental ecosystem principle and its impacts partnerships and go-to-market potential.
The expectations of a CRO and the journey of professional and organizational growth.
Increasing sales potential and the importance of aligning strategies with your marketing team.
The qualities and strategies of top performing revenue leaders from the perspective of boards of directors.
The principles of customer success and how to implement them to establish recurring and long-lasting stakeholder relationships.
The impact of marketing on revenue growth and the attributes of successful marketing leaders.
What to look for in your next opportunity and how to negotiate after receiving an offer.
Featured Speakers
Chief Marketing Officer
Lessonly
Chief Marketing Officer
6sense
President and CMO
AlphaSense
Frequently Asked Questions
The fall semester of CRO school will occur weekly on Thursdays from 1 p.m. – 2:30 p.m. ET starting August 19th through December 16th, 2021.
Yes, you must be an Executive Pavilion Member on an annual plan to take this course.
Current executives or revenue leaders looking to transition into CRO roles.
Applications are due no later than August 6th, 2021 . Click here to apply.
Yes, at least 90% attendance is mandatory and expected for all sessions.
Yes, all course sessions will be recorded and shared.
This course is FREE to all Executive Pavilion Members on an annual plan.
After successful completion of a final exam, you will receive a certificate of completion for this course.
You must be a member to participate. Apply today to experience Pavilion Member benefits.