Topline Podcast
Topline Podcast
1 min read
The B2B Marketing Identity Crisis
In this episode, Sam Jacobs, Asad Zaman, and AJ Bruno break down a viral LinkedIn post that sparked a heated debate about the role of B2B marketing …
Go-to-Market
3 min read
Deep Research: OpenAI Just Fixed Sales' Biggest Problem
This editorial appeared in the February 6th, 2025, issue of the Topline newsletter.
Topline Podcast
1 min read
Growth vs. Efficiency in 2025
In this episode, hosts Sam, AJ, and Asad dive into the strategic choices behind building teams in Latin America, focusing on compensation arbitrage …
Go-to-Market
3 min read
Breaking: Tech Writer Finds Sales Lesson in Sonic Boom
This editorial appeared in the January 30th, 2025, issue of the Topline newsletter.
Go-to-Market
3 min read
Your Usage-Based Pricing Has a Sales Compensation Problem
This editorial appeared in the January 23rd, 2025, issue of the Topline newsletter.
Sales
3 min read
The 1:1 Isn’t Dead & 4 Other CEO Lessons From 2024
This editorial appeared in the January 2th, 2025, issue of the Topline newsletter.
Topline Podcast
1 min read
Navigating AI Challenges in Established Tech Companies
In this episode of Topline, Sam Jacobs, AJ Bruno, and Asad Zaman explore AI’s growing influence on go-to-market strategy, growth, and operations. …
Topline Podcast
1 min read
Dissecting Carta’s 2024 State of Startups Report
In this episode of Topline, hosts Sam Jacobs, AJ Bruno, and Asad Zaman review insights from Carta’s State of Startups 2024 report. They explore the …
