Topline Newsletter

Go-to-Market
3 min read
Is The Challenger Sale dead or just dormant?
This editorial appeared in the August 7th, 2025, issue of the Topline newsletter.

Go-to-Market
3 min read
The Kiss That Set Off a B2B Brand Crisis
This editorial appeared in the July 31st, 2025, issue of the Topline newsletter.

Go-to-Market
4 min read
GTM Engineers Are Eating RevOps' Lunch
This editorial appeared in the July 24th, 2025, issue of the Topline newsletter.

Go-to-Market
3 min read
Inside Windsurf's $2.4B Betrayal
This editorial appeared in the July 17th, 2025, issue of the Topline newsletter.

Go-to-Market
4 min read
What Cluely’s $15M TikTok bet reveals about the future of B2B growth
This editorial appeared in the July 10th, 2025, issue of the Topline newsletter.

Go-to-Market
4 min read
Red, White, and Sold: The American Origins of Modern Sales
This editorial appeared in the July 3rd, 2025, issue of the Topline newsletter.

Go-to-Market
2 min read
7X Fewer Employees, 4X Faster Growth: What Makes AI Companies Different
This editorial appeared in the June 26th, 2025, issue of the Topline newsletter.

Go-to-Market
4 min read
The Ghost Running Salesforce's Partner Strategy
This editorial appeared in the June 19th, 2025, issue of the Topline newsletter.