Recent Posts from Kathleen Booth
Go-to-Market
3 min read
Market Volatility Is Rising: What GTM Leaders Must Do Now to Navigate the Shifting Landscape
In today’s economic climate, change is not just constant—it’s accelerating.
Thought Leadership
4 min read
Leading Through Policy Volatility: How GTM Executives Can Navigate the New Tariff Landscape
Economic volatility is nothing new to go-to-market (GTM) leaders. But the recent escalation in tariff policy—and the speed at which trade regulations …
Thought Leadership
3 min read
Why Customer Success Is the New Growth Engine: Karen Budell’s Top Takeaways from Forrester’s B2B Summit
At Pavilion, we believe the future of go-to-market belongs to the cross-functional teams who look beyond the funnel—and into the full customer …
Marketing
16 min read
Why Investing in Brand is Essential for Long-Term B2B Success
As the head of marketing at Pavilion, I’ve watched the brand vs. demand generation debate play out in boardrooms, marketing forums and our own …
Thought Leadership
3 min read
From Full-Time to Fractional: What CXOs Need to Know Before Making the Jump
Over the past two years, the rise of fractional CXO leadership represents a paradigm shift for seasoned go-to-market (GTM) executives seeking new …
