Recent Posts from Kyle Norton
Sales
5 min read
The Platform Paradox: Why Your Best Sellers Could Struggle (And How to Fix It)
Here's a counterintuitive truth that will make most CROs uncomfortable: when you transition from a single product to a multi-product platform, your …
Sales
8 min read
Layering Sales Led Growth Without Breaking the Product with John Eitel
Most companies add a sales-led growth motion to their product-led foundation at the wrong time, triggered by the wrong signals, and build it in the …
Sales
5 min read
The Rise of the 10X SDR with Florin Tatulea of Common Room
Most revenue leaders are making a critical mistake with AI: using it to do more of the same, just at greater scale. They're taking the same outbound …
Sales
5 min read
What PE-Backed CROs Do Differently with Vanessa Brangwyn, CRO of Motus
In the ever-evolving landscape of revenue leadership, few journeys offer as much perspective as the path from customer success to chief revenue …
Sales
6 min read
A Guide to High Stakes Decisions with Ashley Grech, CRO of Xero
In my conversations with revenue leaders and founders, one question trumps them all: How do I make better decisions for my organization? If you can …
Sales
3 min read
Designing a GTM Strategy for Multi-Product Companies with Jeff Perry, CRO of Carta
When scaling a multi-product revenue organization, conventional wisdom suggests standardizing everything under a single operating model to drive …
Sales
4 min read
From Building Startups to Betting on Them with Jason Gelman of Primary Ventures
This week on The Revenue Leadership Podcast, I spoke with Jason Gelman, Operating Partner at Primary Ventures and co-founder of Jump. Our …
Sales
3 min read
Jordan Crawford on The AI Revolution in Revenue
There's a growing anxiety among revenue leaders about AI adoption. The relentless pressure to "not get left behind" combined with an overwhelming …
