[Topline #77] Is Go-To-Market Broken?

In episode 77, our hosts dive deep into the biggest go-to-market trends emerging from two major tech conferences, INBOUND and Dreamforce. They explore how Salesforce and HubSpot are pushing the boundaries with AI, especially around AI agents, and what this means for B2B SaaS sales and customer experience. They also debate about whether the go-to-market approach is fundamentally broken or simply challenging, emphasizing the importance of product quality and adaptability in a rapidly changing market.

Key chapters:

09:50 - Insights from Inbound and Dreamforce
19:47 - The Role of AI in Business
30:05 - Go-to-Market Strategies and Efficiency
40:04 - The Future of Work and AI Integration
50:07 - Reflections on Product and Market Dynamics

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[Topline #77] Is Go-To-Market Broken?

Listen to new episodes of Topline every Sunday and subscribe to Topline Newsletter.

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