Kathleen Booth, SVP of Marketing and Growth at Pavilion, joins the podcast to discuss the increasingly popular transition from CMO to CRO. They discuss the importance of marketing/sales alignment, the recent cease and desist letter from 6sense to Adam Robinson of Retention.com, and last week’s FTC rule that bans noncompetes nationwide.
Key chapters:
2:40 - Why are more CMOs becoming CROs than ever before