![](https://www.joinpavilion.com/hs-fs/hubfs/E54%20%281%29.png?width=760&height=550&name=E54%20%281%29.png)
![](https://www.joinpavilion.com/hs-fs/hubfs/E54%20%281%29.png?width=760&height=550&name=E54%20%281%29.png)
Kathleen Booth, SVP of Marketing and Growth at Pavilion, joins the podcast to discuss the increasingly popular transition from CMO to CRO. They discuss the importance of marketing/sales alignment, the recent cease and desist letter from 6sense to Adam Robinson of Retention.com, and last week’s FTC rule that bans noncompetes nationwide.
Key chapters: